21st Century Insurance: First to Offer Auto Insurance Quotes Via Facebook

21st Century Insurance, a leader in the direct-to-consumer auto insurance industry, is now the first auto insurer to offer consumers the ability to get an auto insurance quote via Facebook. Now when visiting the 21st Century Insurance Facebook page, prospective customers can get a quick insurance quote by clicking on the “Get a Quote” tab.

“21st Century Insurance recognizes the incredibly important role that social media plays in today’s fast-paced, internet driven economy,” said Bryan MacDonald, vice president of eBusiness at 21st Century Insurance. “That’s why we are excited about the introduction of this tool because it is a great way to reach potential customers by utilizing our ever-expanding Facebook presence.”

Once on 21st’s Facebook site, users will be able to:

• Get a quick policy quote – 21st Facebook Quote will take users through a series of quick questions to get information about them and their vehicles. It will provide a quick auto policy price estimate on up to two drivers and two vehicles in a household,
• Review coverage summary – Once they complete the information, the user can review a summary of coverage information and the estimated price,
• Connect directly with the company for a full quote – Once the quote process is completed, the 21st Facebook Quote can connect the user directly to the 21st Century Insurance sales team to complete the policy buying process.

Consumers can learn more about this first-of-its-kind program by visiting 21st Century Insurance on Facebook at facebook.com/21stCenturyInsurance.

About 21st Century

21st Century Insurance is a trade name for a leading group of direct-to-consumer auto insurers in the United States. 21st Century is dedicated to providing customers with excellent coverage and award-winning service and helping them save on auto insurance. Insuring over 2 million vehicles across 49 states and Washington, D.C., 21st Century is also a proud part of the Farmers Insurance Group of Companies^®, the third largest personal lines insurer in the country. For more information, visit 21st.com or call (877)310-5687 for a quote.

About Farmers Insurance

Farmers Insurance Group of Companies is the country's 3^rd largest insurer of both personal lines passenger automobile and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit its Web site at www.farmers.com or at www.Facebook.com/FarmersInsurance.