4INFO Announces Almost 2,000 Percent Growth in Mobile Ads Served

4INFO (www.4info.com), a leading mobile advertising company, today announced that is has grown the number of mobile display ads served by almost 2,000 percent in 2010. The growth is due to expanding agreements with existing SMS publishing partners to include mobile Web display advertising, as well as increased interest from brands in cross-mobile channel campaigns. According to a recent Nielsen report, the mobile web display portion of 4INFO’s Mobile Audience Network now has a reach of more than 69 million unique users, which represents 75 percent of all U.S. Mobile Web *.

The company also unveiled a number of innovative ad campaigns with corporate partners which include:

• KFC – After a successful launch of the Doublicious chicken sandwich supported by a free version of the Backbreaker Lite app, KFC is back to promote Hot Wings with brand integration in the Backbreaker 2 app. This special edition of Backbreaker 2 will be available for download from the App Store^sm within the next few weeks.
• Universal Picture’s “Little Fockers” – 4INFO created an interactive mobile campaign, reaching consumers with mobile advertising. The campaign included a free iPhone app called “My Holiday Planner” that helped prepare users for their family holiday visits and tasks. The app was specifically chosen in conjunction with the Fockers release and the holiday season.
• Proctor & Gamble – P&G has renewed multiple product campaigns, including Herbal Essence and CoverGirl.

“It has been a remarkable year for us as we continue to grow and lead in the mobile advertising space through the offering of full spectrum campaigns,” said Zaw Thet, CEO, 4INFO. “We have been able to provide our ad partners with truly best-in-class ad campaigns with integrated ad management and optimization.”

“In order to take the consumer appeal one step further, we want to provide mobile consumers with unique ways of interacting with our movies,” said Doug Neil, senior vice president of digital marketing at Universal Pictures. “4INFO helps us deliver engaging mobile campaigns that reach fans where they are, including mobile apps that provide long-term value to our audience.”

The company also re-launched its advertising platform AdHaven™ in 2010 which offers intelligent audience and behavioral targeting on mobile. 4INFO’s next generation advertising platform AdHaven enhances its complete mobile ad platform with display advertising and is the only ad server on the market to provide integrated ad management and reporting for SMS alongside mobile web, application, and video.

About 4INFO

4INFO is a mobile advertising company that delivers the highest mobile ROI per interaction for the world’s top publishers, application developers, agencies, and brands. AdHaven™ is the company’s flagship mobile advertising platform that serves a wide range of ad units across all mobile channels, including mobile web¸ apps, video, and SMS. Publishers and app developers use AdHaven to sell and manage ads or optimize revenue using 3^rd party ad networks, including 4INFO’s Audience Network. AdHaven brings the first real audience targeting to the mobile ecosystem with superior analytics and proprietary data partnerships. 4INFO also offers a SMS publishing platform and related consumer services. 4INFO investment partners include US Venture Partners, Draper Fisher Jurveston, NBC Universal’s Peacock Equity Fund, Mezzanine Capital Partners, and Gannett Company, Inc. 4INFO is headquartered in San Mateo, CA with offices New York, NY. Learn more at: http://www.4info.com.

*Source: Nielsen Mobile NetView, Custom User-Defined Report, November 2010.