AdMob August 2009 Metrics Report Analyzes Regional Smartphone Usage

AdMob, the world’s largest mobile advertising platform, examines the marketshare of smartphone devices per geographic region in its August 2009 Mobile Metrics Report. With improved mobile browsing capabilities and engaging applications, smartphone penetration continues to climb worldwide.

This month’s Mobile Metrics Report lists the top 20 handsets and top 20 smartphones in each geographic region. While Symbian devices such as the Nokia N70 and N95 continue to be popular handsets, the report finds that the iPhone OS, Android and webOS have gained marketshare over competing platforms in the last six months. In particular, Android has shown strong momentum, with increasing usage of the HTC Dream (G1) and HTC Magic (myTouch) devices in the US and Europe.

Highlights from the August 2009 AdMob Mobile Metrics Report:

• Worldwide iPhone OS marketshare has increased from 33 to 40 percent in the last 6 months, with substantial share in all regions except for Asia and Africa.
• Android growing rapidly in North America and Western Europe. The HTC Magic (my Touch) is a Top 10 smartphone in both North America and Western Europe.
• Although its marketshare has been declining, Nokia continues to hold 12 of the top 20 smartphones devices in AdMob’s network.
• iPhone represented 50 percent of US smartphone usage in AdMob’s network in August 2009, followed by RIM and Android devices at 14 and 13 percent, respectively.
• Palm Pre also had a strong month, due to the addition of new publishers to the AdMob network, and captured 9 percent of US smartphone usage.
• Nokia’s N97 and 5800 XpressMusic touchscreen devices were the fourth and fifth most popular smartphones in Western Europe.

This data is based on usage of handsets and smartphone devices during the month of August in AdMob’s network of more than 9,000 mobile sites and 3,000 applications. AdMob market share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales. Additional details and regional data are available in the full August 2009 report.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. Visit AdMob’s Metrics Report site (http://metrics.admob.com) to access the full August 2009 report, view past reports, or sign up to get an email notification when future reports become available.

About AdMob

AdMob is the world's largest mobile advertising platform, serving more than 7.1 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com's 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapulous, and Universal Pictures. To learn more about AdMob, visit www.admob.com.