Adobe Names ExactTarget Genesis Partner of the Year

Global interactive marketing provider ExactTarget announced today that Adobe has named ExactTarget its top Genesis Partner of the Year for its integrated solution to power targeted interactive marketing campaigns.

Announced during Adobe Omniture Summit 2011, the award recognizes ExactTarget for its strength of integration with Adobe, total direct and influenced revenue generated through the ExactTarget integration and the number of joint customers the companies share.

“The integration with Adobe Genesis and ExactTarget is a leading example of offering marketers world-class solutions for deeper customer engagement.” said Scott Roth, senior director of partnerships and alliances at ExactTarget. “Adobe has been an outstanding partner with ExactTarget, and we look forward to continuing our growth and development for the benefit of our customers.”

More than 400 companies currently rely on both ExactTarget and Adobe’s Online Marketing Suite to drive more relevant and timely communications to their subscribers.

As a platinum sponsor of the event for the third consecutive year, ExactTarget offered insights and best practices on email marketing and interactive marketing campaigns in keynote and breakout sessions. Joint Adobe and ExactTarget clients Vail Resorts and F+W Media also shared results they achieved through the integration between ExactTarget and Adobe in sessions during the event.

“By combining the Adobe Online Marketing Suite with ExactTarget, we are able to connect and engage deeply with our online visitors with every interaction, and extend our mission of providing our customers with the experience of a lifetime,” said Darren Jacoby, director of CRM for Vail Resorts.

“Our mission is to offer content and connectivity to our many individual vertical communities,” said Kathleen Blackwelder, director of ecommerce for F+W Media, the leading content creator and services provider for niche enthusiasts. “Community engagement programs powered by ExactTarget and Adobe through the Genesis integration have proven to be key drivers to our success.”

Organizations can learn how marketers are using the ExactTarget-Omniture solution by clicking here.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub ^TM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.