AMD Embedded G-Series: onboard AMD Fusion APU

AMD doesn’t yet have any real mobility projects, but the chipset manufacturer does have a new family of onboard APU’s – the AMD Embedded G-Series running x86 using their AMD Fusion technology (CPU + GPU) and low energy consummation.

While chipset manufacturer AMD are losing market share in the mobility market to Nvidia with their Tegra 2 processor and even Intel who are trying to make up for their late entry into the market, possibly being behind the departure of CEO Dirk Meyer, the transition has nevertheless been buffered by their onboard computing solutions.

This is a segment that the chipset manufacturer unveiled with the new APU family (Accelerated Processing Unit), nicknamed AMD Embedded G-Series, which partly calls on their AMD Fusion technology which merges CPU and GPU hardware platforms into a single device.

In the case of this new family, the CPU uses the x86 architecture and AMD’s Bobcat platform (single or dual core) assuring low energy consummation, while the graphics part is capable of managing 3D effects while being DirectX 11 compatible.


Concentrating on power
We can therefore find different processors in the AMD Embedded G-Series family in numerous dedicated onboard applications, like signalling, set top boxes, light desktop and mobile clients, casino machines, sales points and even small PC’s which have been kept to the dimensions of the motherboard.

AMD has announced that they have made a lot of effort to meet the needs of miniature computers in terms of power consumption without any impact on performance.

The chipset manufacturer is also hoping to get into the onboard market, which should see double digit growth in the next five years. This is also an intermediate step before preparing components to be directly integrated into mobile products like tablets or, perhaps even one day, Smartphone’s.