Angry Birds on Android: 30 million downloads

After having been a huge success as a commercial release on iOS, Angry Birds recorded similar results on Android, although this time as a free release financed by advertising.

The success of Angry Birds is now well known, with releases on numerous platforms, over time it has proven that you don’t necessarily need 3D environments and complex game systems to be a raging success.

Angry Birds is classified as a casual game (occasional) which is easy to pick up and put down at any moment. Having cut its teeth on the iOS and App Store portal, where it is continually ranked as one of the most popular games in its genre, the coloured bird have now made their way to Android.


Another model which also works
While on iOS, its editor Rovio released the game as a commercial product, they have now made it available for free on the Android Market, with its financing coming from displayed advertising. Such an economical model wouldn’t be possible if the game didn’t have such a high use rate, allowing it to display banners on a reoccurring basis.

During the Game Developers Conference in San Francisco, Rovio indicated that their game Angry Birds on Android had already been downloaded more than 30 million times. With such a user base, the "free with advertising" model can certainly be attractive, even on mobiles.

Better still, it seems that besides being attractive for its lack of a price, the people who download the game actually play it regularly, or at least leave it installed on the handset with the editor noticing this through the update process.