Angry Birds Space finally unveiled for Windows Phone
May 10th, 2012 - 04:54 am ET by C. D.
The absence of a compatible version of the mobile game Angry Birds Space for the Windows Phone certainly created a lot of noise. Nokia has righted this wrong by announcing an exclusive partnership with editor Rovio.
The Angry Birds franchise recently expanded with the release of a new adventure, Angry Birds Space, which was launched on Android and iOS (and more recently on BlackBerry) but which wasn’t initially planned for Windows Phone.
Knowing the role that the Angry Birds series has played in the past, its absence from Windows Phone was seen as a slap in the face for the mobile platform and one of its biggest supporters, Nokia, who is betting on Microsoft’s mobile OS to improve their smartphone sales with their Lumia range.
While sales of Angry Birds Space are excellent (the game has already been downloaded more than 50 million times in barely more than a month), it was difficult to accept that such an attractive program would be absent from a mobile platform.
During the CTIA show, Nokia announced that they had signed a partnership directly with Rovio so that Angry Birds Space would soon be available for their Lumia range and more widely, Windows Phone users.
The manufacturer managed to convince the editor to put together a Windows Phone development team to transport their games to Microsoft’s mobile platform. This agreement will allow for the development of exclusive content for Nokia Lumia smartphones (Rovio already created a special version of Angry Birds exploiting the NFC technology on Symbian) and common marketing initiatives.
Nokia has also unveiled other exclusive agreements in the sports field (PGA Tour, ESPN) with content being provided on a dedicated Hub, in entertainment (AOL Entertainment Hub, for a period of six months) and with Groupon for six months.
Nokia has been working with PayPal for the creation of a service available on their Lumia smartphones, while Time and Newsweek magazines are also available on their Windows Phone applications. Finally, a new Box for Windows Phone application has been developed in partnership with the Finnish manufacturer giving remote access to personal data.
A number of these initiatives are to initially be available in the US market which Nokia never managed to conquer with Symbian, something they are hoping to correct with Windows Phone. The manufacturer launched the Nokia Lumia 900 handset a few weeks ago with this being compatible with AT&T’s LTE network.