Bally Technologies Connects with Operators, Players, and All Stakeholders Through New Commitment to Social-Media Program

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, today announced the launch of its social-media programs and commitment to connecting with casino operators, players, and all Bally partners and stakeholders.

Dan Savage, Vice President of Marketing: Bally Technologies, Inc. (Photo: Business Wire)

“There’s a high level of excitement here at Bally Technologies when it comes to social media,” said Dan Savage, Bally Technologies’ Vice President of Marketing. “While we’ve wanted to bring Bally into the social sphere for some time now, we also wanted to be certain we did it the right way. Social media isn’t a campaign for Bally Technologies – it’s a commitment.”

Fans of Bally’s innovative games, systems, and server-based solutions around the world can now connect with the Company on Facebook, Twitter, LinkedIn and YouTube. The social sites offer information on the latest news, products, events, on-floor casino promotions, careers and a host of multimedia content for users to explore. Most importantly, the social sites provide a medium for casino operators and players to connect with Bally Technologies to ask questions and share their insight and experiences.

“We use the word ‘partner’ in our tagline here at Bally – Your Partner in Innovation,” Savage said. “Partnership isn’t simply about ventures and business; it’s about connection and communication. Social media provides an outstanding opportunity for us to partner with the customers who employ our products and services on their casino floors and with players who love their favorite Bally games around the world. We’ve now created compelling social media sites for our customers to engage with us.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6750522&lang=en