Bally Technologies to Host Nearly 400 Customer Users at 8th Annual Systems User Conference March 8-10 at Pechanga Resort & Casino in Southern California

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, will host its three-day Systems User Conference 8 at Pechanga Resort & Casino in Temecula, Calif., March 8-10.

This year’s conference, featuring the theme “Products in Action,” will allow gaming operators who use Bally Systems to see the company’s cutting-edge new solutions live on the Pechanga casino floor. In addition, the annual event will provide attendees with practical tips and tricks, innovative ideas, and networking to help them get the most from their Bally Systems solutions.

“The future of floor-wide bonusing is at Systems User Conference 8 today,” said Richard Haddrill, Chief Executive Officer of Bally Technologies, Inc. “We have been building our suite of bonusing products and server-based solutions for the past several years, and this year attendees will truly get to see these incredible applications in action, creating unique player experiences, driving revenue, and streamlining operations for our customers.”

Haddrill added, “Each year I am honored and look forward to meeting with the hundreds of respected gaming industry leaders who attend this event and have a strong interest in Bally’s latest system and server-based technology offerings. We want them to learn how to get the most from their continued investment in our technology, and for the Bally team to listen to their needs.”

“This year’s conference is especially exciting because of the variety of server-based, market-ready solutions we will be showing; the targeted sessions for our IT, marketing, gaming, and financial users; and our showcase of some of the emerging capabilities our customers can expect in the next evolution of our products,” said Ramesh Srinivasan, Executive Vice President – Bally Systems. “Our customers commit valuable time to this event, and the input we get is critical to ensuring our products meet the current and future needs of our customers.”

Bally Systems manage more machines than any other system provider, and much of what is learned from this huge install base in terms of scale and complexity is embedded in the new systems technology innovations that will be spotlighted during the conference, which draws Bally Systems customers from elite properties across the globe.

One of the key solutions that will be in action on the Pechanga casino floor is Bally’s iVIEW™ player-communication technology for the networked floor. More than 2,400 games will have the iVIEW player-user-interface, and Bally’s award-winning iVIEW Display Manager (DM)™ game screen player-user-interface will be featured on 1,200 gaming machines from Aristocrat, Bally, IGT, Konami, and WMS. iVIEW DM allows gaming operators to present personalized content, such as player account information and directed marketing messages, on the main game screen without interrupting play. iVIEW DM also enables point-of-sale marketing to improve player experiences.

This backward-compatible technology, which can work on any manufacturer’s touch-screen gaming devices, has evolved into a self-service kiosk, enabling players to carry out many functions, some of which will be showcased at Systems User Conference 8, including ordering drinks and reviewing their offers.

As a point-of-sale device, other features it can offer include the ability for players to conduct banking functions without leaving their seat. Streaming video functions even allow players to watch live sporting events and TV programs.

“The response to this evolving product and the applications that will run on it has been very gratifying, and our customers appreciate the fact that this solution can create return on previously invested capital, while preparing them for the future,” Srinivasan said. “The early adopters of this technology have been true partners and have worked with us to solve problems and build capabilities, all of which have resulted in the new products our partner attendees will see in action.”

Another highlight of the conference will be the Bally SDS® Windows® system for slot accounting, which provides casino operations of all sizes with a competitive and scalable slot management system utilizing a modern scalable architecture. Also shown will be the Elite Bonusing Suite™. When combined with Bally’s iVIEW and iVIEW DM player-user-interfaces, the Elite Bonsuing Suite creates incredible excitement on the casino floor through floor-wide bonusing events at each gaming machine.

During the conference, Pechanga will host a floor-wide Virtual Racing™ event for customers, leveraging the entire iVIEW DM network, the Elite Bonusing Suite, and the Bally CoolSign® media-management solution to manage digital displays. Bally will also showcase live demonstrations of U-Spin Bonusing™, which enables casino patrons to touch and spin a virtual bonus wheel and win rewards – all without interrupting their slot play.

Systems User Conference attendees will get to experience Bally TV™, with customized marketing messages, casino and resort information, and access to player's club account information on their in-room TV. In addition, key conference sessions will be available through Bally TV on-demand in attendees’ hotel rooms.

Bally will demonstrate managing content via tools like Bally Command Center™ and CoolSign on traditional distribution channels. Bally will also showcase solutions for hand-held smart devices, including Service Tracking Manager™, a browser-based dispatch system that dramatically improves efficiency and customer service on the casino floor by routing patron requests made at the slot machine via iVIEW or iVIEW DM to casino floor personnel via handheld smart devices such as the iPhone®, iPad®, and Blackberry®.

Another mobile innovation that will be showcased at Systems User Conference 8 is the Bally App, which lets players stay connected to their favorite casino and access key player’s club features, no matter where they are in the world, safely and securely, from their smart device including the iPhone®, iPod Touch®, and Windows® 7 mobile phones.

To enrich the conference, Bally will host internationally respected speakers Dr. James Canton and Emmitt Smith.

• Dr. James Canton − A renowned global futurist, social scientist, keynote presenter, author, and visionary business advisor, for more than 30 years, he has been insightfully predicting the key trends that have shaped our world. Dr. Canton is Chief Executive Officer and Chairman of the Institute for Global Futures, a leading think tank he founded in 1990 that advises business and government on future trends. He advises the Global Fortune 1000 on trends in innovation, financial services, health care, population, life sciences, energy, security, workforce, climate change, and globalization.
• Emmitt Smith − A member of the NFL Hall of Fame, three-time Super Bowl champion, and the NFL’s all-time leading rusher, Smith was selected by the Dallas Cowboys in the first round of the 1990 NFL draft and also played for the Arizona Cardinals. Following his legendary football career, Smith won the ABC reality show Dancing with the Stars in 2006.

Sponsors of Bally Systems User Conference 8, listed in alphabetical order, include ACI, Agilysys, Avnet, Axiomtex, BCM Advanced Research, Bsquare, Cisco Systems, FutureLogic, Global Cash Access, HP, IBM, InfoValue, Kontron, JCM, MEI, MICROS Systems, Inc., Mintronix, New Wave Automation, NRT Technology Corp., PAR, Seneca, Stratus Technologies, Transact Technologies, Visionary Solutions, Inc., and William Ryan Group, Inc.

All Bally Systems customers are invited to attend the conference; click here for more information and to register.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

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