BenchPrep, the world’s only interactive marketplace and learning
platform that works across desktop, iPhone, iPad and Android devices,
today announced that the company closed a successful $6 million venture
capital round led by New Enterprise Associates (NEA) with participation
from Revolution Ventures.
Since the launch last year of its learning platform, BenchPrep has
experienced rapid growth, working with top education publishers to
create interactive, personalized courses for high school and college
coursework, professional certifications, academic test preparations and
more. In 2010, BenchPrep had raised a round of funding from Lightbank, a
Chicago based venture capital fund started by Eric Lefkosky and Brad
Keywell, both of whom would continue to serve as board of directors. The
company will use the fresh infusion of capital to develop additional
courses and expand its user base.
“Our goal is to become the platform students use to study for any
subject from any publisher on any device,” said BenchPrep co-founder
Ashish Rangnekar. “We’re focused on creating interactive courses and
already have one of the largest libraries. We go beyond creating videos
and eBooks – we take content from books, study guides, video lectures,
question banks and flashcards and combine them to create truly
interactive and personalized courses.”
The marketplace response to BenchPrep’s vision has been impressive,
accounting for the investor excitement that met the recent funding
round. The platform was launched in July 2011 with two publishers and
five courses. The course library grew to 100 within just 10 months, and
the company expects to offer 500 courses by the end of the year.
BenchPrep’s unique approach completely disrupts the current
industry-pricing model by delivering the value of a comprehensive course
for a price point comparable to that of a book.
“The BenchPrep scalable course creation technology can take any standard
digital book and build an interactive, personalized, cross-platform
course in a single day,” said BenchPrep co-founder Ujjwal Gupta. “And
publishers, wary of committing resources to an interactive course
development project that requires a specific operating system or device
type, are enthusiastically embracing our device-agnostic platform.”
Since the company began with two publishers a year ago, its publishing
partner roster has grown to more than 20, including top publishers such
as McGraw Hill, Princeton Review, Wiley, Cengage Learning, O’Reilly,
Sourcebooks and many more. BenchPrep delivers unique value to publishers
by providing a new direct-to-consumer distribution channel.
“Investing in technology to improve education is very important to NEA –
and it’s a large, $1 trillion plus market,” said Peter Barris, general
partner, NEA, who joins the BenchPrep board of directors. “The BenchPrep
team is tackling one of education’s most fragmented segments – exam
preparation – and unlocking huge potential by turning static print
content into interactive content accessible across multiple platforms
and devices. We are especially impressed by the significant traction the
team is seeing on both sides – the acceleration among publishers
adopting the platform, and the students signing up at a rapid rate and
spending more and more time online with the coursework.”
BenchPrep’s powerful platform is convenient to use because it aggregates
all courses on a single platform. For example, a high school student can
study for subjects like Calculus or Biology, any AP exam, and important
college admissions exams like SAT all from the same interface. It is
personalized with robust analytics across publishers, study subjects and
devices, and it delivers an adaptive learning experience with a single
user interface for all functions. These features make BenchPrep highly
popular with a growing student user base.
BenchPrep is currently used by more than 250,000 students, two-thirds of
whom access their courses on mobile devices. BenchPrep’s analytics help
students focus on the areas where they need the most help, and its sync
function allows students to pick up where they left off in their studies
no matter which device they’re using. Students average 78 BenchPrep
sessions per month, typically spending an average of nine hours a month
engaged in interactive learning.
With an incredible array of tools to promote lifelong learning and an
industry-disrupting pricing and learning delivery strategy, BenchPrep is
poised to continue its strong growth trajectory. Find out more about
BenchPrep at www.benchprep.com.
About BenchPrep
BenchPrep is a marketplace and learning platform for interactive courses
for high school, college, professional certifications and more. The
company partners with best-in-class publishers, including McGraw Hill,
Cengage Learning, and Princeton Review to create courses from flat
educational content. BenchPrep is the world's learning platform where
students can study and sync their learning performance in sync across
the web, mobile and tablet devices. The company was voted “most
innovative and best-in-class test prep and assessment platform” at the
2010 Education Innovation Summit and won the 2010 New Venture Challenge
competition at the University of Chicago Booth School of Business.
BenchPrep has been featured in The Wall Street Journal, The New York
Times, TechCrunch, Publishers Weekly and Fast Company as a leading
education innovator.
About NEA
NEA is a leading venture capital firm focused on helping entrepreneurs
build transformational businesses across multiple stages, sectors and
geographies. With about $11 billion in committed capital, the firm
invests in information technology, healthcare and energy technology
companies at all stages in a company's lifecycle, from seed stage
through IPO. NEA's long track record of successful investing includes
more than 170 portfolio company IPOs and more than 290 acquisitions. For
additional information, visit www.nea.com.
About Revolution Ventures
Revolution Ventures invests in start-ups and early-stage companies
founded and led by passionate entrepreneurs. Revolution Ventures is
focused on investing in technology-enabled businesses that empower
consumers and disrupt existing, multi-billion dollar industries and has
invested in more than a dozen companies since being founded in 2005 by
Steve Case (co-founder of AOL) and Tige Savage, who serves as President.
Revolution Ventures is headquartered in Washington D.C. For more
information, visit www.revolution.com/ventures.
