Best Selling Author Michael Vickers Will Keynote SpeechTEK 2012

SpeechTEK 2012 (www.speechtek.com) has announced that best-selling author Michael Vickers will keynote the 2012 SpeechTEK Conference and Exposition, Monday, August 13 at the New York Marriott Marquis. The three-day conference goes through August 15.

Vickers is executive director of Summit Learning Systems, offering customized in-house training and e-learning programs, and author of Becoming Preferred: How to Outsell Your Competition. He will help attendees figure out how to add three distinctive values to their customer experiences and how to employ “the five customer values,” so organizations won’t have to compete in a price war.

Conference co-chair James A. Larson, vice president of Larson Technical Services, says that Vickers’ keynote is a perfect opening for this year’s SpeechTEK Conference theme “Meet New Customers Demands with Speech.”

“Enterprises today have an extraordinary number of tools at their disposal with which to communicate,” says Larson. “At the same time, customer expectations are increasing all the time. We selected Michael as this year’s keynote speaker because of his unique expertise in bringing distinctive qualities and value to the customer relationship.”

Vickers’ keynote, titled “Becoming Preferred: Up-Level the Brand Experience,” will kickoff a conference agenda that offers executives, customer service professionals, IT managers, and others access to over 70 conference sessions, panels and demonstrations covering every aspect of the application of speech technology in corporate communications strategies.

SpeechTEK is co-located at the Marriott Marquis with CRM Evolution (www.destinationcrm.com/conference) and a new event, Customer Service Experience (www.custservexperience.com). Each conference offers a unique perspective on how to address the challenges managers face in making their organizations more competitive and efficient.

The three conferences are also combining to offer an exposition of the latest products and services from major speech technology and customer relationship management vendors from around the world.

Organizers anticipate that the co-located SpeechTEK, CRM Evolution, and Customer Service Experience Conferences and Exposition will be one of the largest industry showcases of products, services, applications, solutions and innovations focused on speech technology and customer service management ever held.

About CRM Evolution

CRM Evolution is a premier conference and exposition (www.destinationcrm.com/conference) showcasing the latest ideas and trends in customer relationship management. CRM practitioners, consultants and other leading voices in the industry meet annually at CRM Evolution to share and discuss the latest ideas, strategies, innovations, and services and solutions from the world’s leading companies. CRM Evolution, destinationCRM.com and CRM magazine are properties of CRM Media, a division of Information Today, Inc.

About SpeechTEK

Launched in 1995, the SpeechTEK Exposition and Educational Conference (www.speechtek.com) and SpeechTEK Europe are recognized worldwide as the industry’s premier events focusing on products, services, applications, solutions and innovations using speech technologies. The trade show and educational conferences attract a global network of speech technology providers and enterprise customers who are developing and implementing speech solutions.

About Customer Service Experience

The Customer Service Experience (www.custservexperience.com) conference focuses on the multichannel customer service environment and the effective use of traditional and new communications channels including the use of social media and mobile devices.

About Information Today

Information Today, Inc. (www.infotoday.com), is a leading publisher and conference organizer in the field of technology and technology applications in today’s enterprise. In addition to producing the CRM Evolution, SpeechTEK, SpeechTEK Europe, and Customer Service Experience conferences, Information Today also publishes CRM magazine, Speech Technology magazine, and their corresponding Web sites (www.destinationCRM.com and www.speechtechmag.com). The company also publishes Streaming Media magazine, KMWorld magazine, Database Trends and Applications magazine, and EContent magazine.