Microsoft’s search engine integrates interactive Qwiki presentations into their results.
Facing heavy competition from Google, Bing is taking up the battle. In the United States, Microsoft’s search engine is once again emphasizing their social searching. For these results, Bing continues to increase the number of new content types.
Bing has partnered with Qwiki – something presented during their general public launch in early 2011. In the search results, and depending on the request being made, a read button allows you to access Qwiki presentations which combine videos, pictures, maps and narration.
Performing a search on Paris, for example, provides Wikipedia results with a read button that launches a presentation on the French capital without having to leave the current page. Clicking on one of the presentation options will send you to a Wikipedia article, Bing maps, YouTube videos and other results.
This integration in Bing has come after the launch of the editing platform started by Qwiki for the creation of qwikis.
Bing recently signed an agreement with the Encyclopaedia Britannica to directly integrate the Britannica Online’s answers into the search results. One problem though is that the qwikis rely strongly on the free Wikipedia encyclopaedia, which is often contrary to Britannica’s (with some questions being raised about the reliability).
It is interesting to see that Bing is trying to be dynamic to answer Google’s initiatives like their knowledge graph.
For the moment, it is notably the United States which benefits from this system.