Bluetooth Smart and ZigBee will compete in a number of new and emerging
markets that require low power wireless connections and interoperability
with other devices. Key battlegrounds include connected home devices
(remote controls, TVs, STBs, etc.) and wireless sensors (medical,
health, sports, home automation, etc.).
When analyzing these markets holistically there will be competition
between Bluetooth Smart and ZigBee but when delving deeper into the
markets it is clear that there are specific sections that will be more
suited to one technology or the other. “The remote control market is one
which highlights a need for both technologies, here they each have their
own niches that they will be most successful in.” said Peter Cooney, ABI
Research practice director, “For simple point-to-point control,
Bluetooth Smart is the obvious choice due to its massive ecosystem of
interoperable devices, but for more complex systems with high node
counts then ZigBee/RF4CE is expected to be more successful as Bluetooth
has a limited node count in practice”.
Both technologies are expected to see rapid growth from 2013 onwards,
with Bluetooth Smart enabled device shipments reaching over 1 billion
annual shipments by 2016, far exceeding those for ZigBee. The success of
Bluetooth Smart will be largely driven by the substantial ecosystem of
Bluetooth Smart Ready devices such as smartphones, TVs, laptops, etc.
Whilst lower, ZigBee devices shipments will be significant, reaching
over 350 million by 2016.
The growth of both the Bluetooth Smart and ZigBee markets will bring
many rewards to those suppliers that enter the market early and
successfully dominate it. To date, most suppliers have chosen to target
only one of these two markets. CSR and Nordic Semiconductor are among
those that are pursuing the Bluetooth Smart market. Freescale
Semiconductor and GreenPeak Technologies are targeting the ZigBee
market. “Texas Instruments is the one supplier that stands out from the
crowd and is seen as the company with the greatest potential to gain
from growth in the Bluetooth Smart and ZigBee markets,” added Cooney,
“it is the only company to have developed ICs for both markets, as well
as ANT and proprietary RF products, which puts it in an enviable
position”.
These findings are part of ABI Research’s Bluetooth
(http://www.abiresearch.com/products/service/bluetooth)
and 802.15.4
Wireless Sensor Networks (http://www.abiresearch.com/products/service/802154_wireless_sensor_networks)
Research Services which include additional Competitive Analyses, Vendor
Matrices, Market Data, and Insights.
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research’s worldwide team
of experts advises thousands of decision makers through 40+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
