BookIt.com® Launches “Phone Free Pricing” to Provide Even Lower Priced Trips to Guests

BookIt.com®, a leading online travel company, today announced the launch of a new feature, “Phone Free Pricing,” a self-booking discount program that will significantly lower prices for guests who complete their booking without the need of one of the company’s booking agents. As the company works to add features to lower prices and benefit guests, it will restructure existing departments and positions.

According to a recent survey of past BookIt.com® guests, the overwhelming factor leading travelers to select and book a vacation is finding the lowest price. BookIt.com is dedicated and determined to elate their guests and has introduced this program to save travelers the most money while booking trips.

“We are pleased to offer our guests an easy-to-use travel site that always offers the best price,” said Bud Finlaw, chief executive officer and president of BookIt.com. “We remain focused on not simply satisfying guests, but elating them, as we continue to grow our brand and offerings to travelers.”

BookIt.com guests will still have access to a strong team of representatives trained to assist travelers with guest elation and sales. Additionally, BookIt.com announced the opening of a new technology center in Orlando, Fla. that has already attracted experienced web programmers to the BookIt.com team.

“We expect that the software development team will be completely moved to Orlando by the end of the year,” said Iain Saxton, vice president of technology at BookIt.com.

The changes at BookIt.com position the company to intensely focus on elating guests through its technology, “Phone-Free Pricing,” its ease of use and by offering the lowest prices.

About BookIt.com®

BookIt.com® is the largest privately held online travel agency in North America and one of the fastest growing travel companies in the world. The company offers a full range of services including vacation packages, airfare, hotel reservations, car rental, cruises and in-destination activities, attractions and services from a broad selection of destinations both domestically and internationally. BookIt.com created the patented FROM™ technology (US Patent #8010628) that searches for travel deals by focusing on the guest’s point of origin. For more information, visit www.BookIt.com.