Brand Research Partner DB5 Selects Crimson Hexagon to Boost Its Social Media Analysis Capabilities

Crimson Hexagon, a leading provider of Big Data analysis software that delivers business intelligence from social media and other data sources to global corporations, today announced that DB5 selected the Crimson Hexagon ForSight™ platform to expand its customized multi-media analysis with vital consumer insights from social media. DB5 is a brand and communications research consultancy specializing in brand analysis using cutting edge research tools and techniques with clients in top automotive, consumer and IT brands.

DB5 builds customized programs for its clients using traditional and new market research techniques to create meaningful consumer dialogue and connections. DB5 is currently using Crimson Hexagon’s ForSight technology to augment traditional approaches, like behavioral panels, online surveys and in-situation interviews. With Crimson Hexagon’s ForSight platform, DB5 provides social-media-enhanced solutions for top industry brands like Hyundai, Nike, Pac Sun, Red Bull and Time Warner Cable.

“What better way to build meaningful connections for your brand, than to look at what people are actually saying about you? With the use of Crimson Hexagon’s platform, that is exactly what we’re able to do for our clients,” said Chris Hubble, CEO at DB5. “Crimson Hexagon’s technology allows us to provide our clients with an informed, integrated approach to market research by measuring the health of the brand online and the nuances within the sentiment and conversations associated with a given consumer segment.”

Fast Company named Crimson Hexagon as one of the Top 10 Most Innovative Companies on the Web. Crimson Hexagon provides social intelligence software and services to some of the world’s largest and most respected companies. Powered by patented technology originally developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight platform surpasses the capabilities of traditional social media monitoring and expands the capacity of market research.

“Through our relationship with DB5, many top consumer brands are able to benefit from the use of our platform to distill business intelligence from the social web and other Big Data sources. This allows our joint customers to make well-informed, strategic business decisions despite the pressures of a rapidly changing global marketplace,” said Crimson Hexagon President and CEO, Patricia Gottesman. “We’re pleased to be working with DB5 on a number of premier customer accounts.”

“DB5 explored and utilized over a dozen tools and technologies before selecting the Crimson Hexagon ForSight platform. Once we experienced Crimson Hexagon’s intuitive user interface, superior insights and accuracy, our search was over,” said Hubble. “ForSight melds with our key mission and allows us to benefit from human intelligence to truly understand the key factors in the online dialogue, which in turn allows us to provide our clients with the research they need to build high-impact programs.”

Crimson Hexagon joins DB5’s growing list of market research services for big name brands, as the sole social analytics solution. Through the use of Crimson Hexagon’s ForSight platform, DB5 provides its clients with insight into brand health via the deep analysis of social media conversations, as opposed to just simple social media mentions.

About DB5

DB5, founded in 2009, is a full service quantitative research agency specializing in brand and communications research. DB5’s honest dialogue allows for brilliance in deciphering actual meaning for its clients. Utilizing custom and modern techniques, DB5 is able to provide insight, innovation and humanity into the heart of its quantitative research. DB5 clients include automotive, consumer and IT brands like AT&T, McDonald’s, Red Bull, Joint Juice, HTC, UPS, Cole Haan, Yahoo! and Toyota. For more information, please visit www.dogsbollocks5.com.

For enquiries, please contact:
Chris Hubble
VP, Brand Strategy
chrish@dogsbollocks5.com
Direct: 1-626-272-2096

About Crimson Hexagon, Inc.

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from Big Data sources like social media and other data types for global corporations. Powered by patented technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon blog: http://www.crimsonhexagon.com/blog/.