Based in New York, Solve Media which protects Captcha’s has now developed a new advertising option.
The idea isn’t really new, but perhaps Solve Media has come up with a new way of raising revenue through advertising with partners like Toyota, Microsoft, Universal Pictures and AOL. Their idea is to transform traditional Captchas into advertising Captchas.
A Captcha is an image representing characters which only the human eye is capable of decrypting. This is a protection measure which is frequently found when creating online accounts. It, for example, allows you to avoid cyber criminals from automatically creating accounts with a large database of email addresses which will then be used to spread spam.
On Monday, Solve Media launched an advertising platform titled Type-In which uses Captcha authentication to spread advertising massages. Rather than having to decrypt a word and enter it into Internet Explorer 8’s “Browser Safer”, the Captcha can now be a message or slogan.
For Solve Media, their Type-In platform presents numerous advantages. Advertisers are sure that the users notice their slogan, users take less time to enter this with their keyboard compared to decrypting a standard Captcha, while site editors get an additional revenue stream. There is of course a question of security.
According to Solve Media’s CEO, the question of security had of course been studied. To prevent bots from reading the message, he stated that a program would use various pixilation methods so that the picture is never the same.