Cellebrite Changes the Mobile Retail POS Experience

With increasingly fierce competition for the hearts and minds of consumers, Cellebrite enables mobile retail operators to offer customers a wide range of advanced sales and after sales services previously only available outside the POS environment. This will dramatically change the mobile retail in-store experience, resulting in better customer retention and reduced churn.

These services which include phone transfer, personal data backup and restore, apps and content delivery and device diagnostics are all available through the Cellebrite TOUCH, a new all-in-one platform based on Cellebrite’s proprietary cutting-edge technology.

The Cellebrite TOUCH solution promises to significantly enhance the sales experience by ensuring quick and easy setup, transfer and delivery of content during the sales process. Users can now be sure of having their personal content – contacts, SMS messages, video, photos and more – immediately installed and ready to use on their new device.

In addition, customers can be offered a wide range of new application and content packages – ideally suited to their profiles, phone type and preferences – for instant delivery, encouraging them to purchase content directly from the sales agent, instead of having to search on their own through hundreds of thousands of applications available in the marketplace. This will dramatically improve the adoption and penetration of promoted applications.

Most significantly, customers with faulty phones can have them diagnosed and immediately repaired in-store within minutes without any hassle or the need to use temporary "swap" phones for a period of time. This results in increased customer satisfaction and reduced operating costs for the retailer.

As a complementary service, retailers are offered the option of installing a Self-Service Point, at which customers can easily perform most of the advanced services themselves, without help from a sales assistant. Reduced waiting times will further increase customer satisfaction and improve the in-store experience.

Significant benefits for retailers from these added value-services include more in-store promotions, increased revenues from new device sales, upgrades and other advanced services, the opportunity to sell backup media such as CDs, USB drives etc., and reduced operating costs. Furthermore, they will have better customer retention, reduced churn and a competitive edge in the market.

Designed to meet the demands of tomorrow’s phones, the Cellebrite TOUCH supports more than 4,000 models and all major mobile operating systems, including iOS, Android, Windows Mobile, BlackBerry®, Symbian and Palm.

The new Cellebrite TOUCH will be previewed at this year’s Mobile World Congress in Barcelona during February.

Yossi Carmil, Co-CEO of Cellebrite Headquarters commented: “Customers are in for a whole new experience with the Cellebrite TOUCH, our fourth generation of advanced mobile retail solutions representing cutting-edge technology. Significantly reduced waiting times, no more hassles or frustrations in changing phones and transferring content; quick and easy delivery of new apps and content, and of course, being able to obtain efficient after-sales service with diagnostics giving instant feedback and solutions to fixing common faults…

This is a new way of doing business. Apart from dramatically changing the customer experience it gives the retailer a range of benefits which will empower their in-store point-of-sales to achieve new heights.”

Please visit Cellebrite at Mobile World Congress 2012, February 27^th -1^st March, in Barcelona in Hall 8 Booth B71.

About Cellebrite

Founded in 1999, Cellebrite is a global company known for its technological breakthroughs in the cellular industry. The pioneers in mobile phone-to-phone content transfer, today Cellebrite provides a complete range of solutions for the mobile retail industry such as phone to phone content transfer, backup & restore, diagnostics and application and content delivery at the Point-of–Sale. Cellebrite works exclusively with more than 150 wireless carriers worldwide including Verizon Wireless, AT&T, Sprint/Nextel, T-Mobile, O2, Radio Shack, Orange, Vodafone and many more.

Cellebrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese company (6736/JQ)

www.cellebrite.com sales@cellebrite.com