Chester French Releases New Music Bundle With BitTorrent

July 10th, 2012 - 02:15 pm ET by Business Wire

Acclaimed indie-pop duo embrace new digital distribution strategy to promote their latest album, Music 4 TNGRS..

Chester French, a duo comprising singer and songwriter D.A. Wallach and multi-instrumentalist and composer Max Drummey, has been known since their 2009 debut, Love The Future, as a band dedicated to pursuing radically inventive sound. But the band is also dedicated to pursuing radical invention in media.

So to help promote their new album, Music 4 TNGRS, the band partnered with BitTorrent, Inc to release a new free media Bundle; offering key cuts from the record, including talked-about track “The Next Big Thing”featuring Pharrell and Pusha T; an exclusive new Wald3N remix of “Black Girls”, and high-res album art. The BitTorrent Bundle will go live today to the software’s audience of 150 million young, digitally-savvy users, and is available for immediate download here. Users who preview or download the tracks will be directed to Chester French’s site and iTunes, to show their support for the band.

“Chester French is an innovative band that’s not only changed pop music, but also one that’s at the forefront of the movement to change the way pop music is heard and distributed, for good,” said Matt Mason, executive director of marketing at BitTorrent. “They’re embracing new models for promotion, and we’re committed to helping them, and artists like them, to achieve their distribution goals through our network and tools.”

The Chester French BitTorrent Bundle is part of BitTorrent, Inc’s program to support the Internet’s creative community. Since 2010, BitTorrent has invested in an ongoing series of experiments to make digital media distribution more viable for artists, by helping to connect key collaborators with BitTorrent’s global audience of 150 million fans. Today, these experiments have matured into full-fledged campaigns and successful case studies for creators around the world; for musicians like Counting Crows, Death Grips and Pretty Lights; for films like The TunnelPioneer One and Kumaré; and for institutions like TED, the Khan Academy and more. Users can access this content directly from featuredcontent.bittorrent.com or featuredcontent.utorrent.com.

About BitTorrent

As one of the world's leading peer-based technology companies, BitTorrent maintains a globally recognized ecosystem of technology protocols, consumer software, and consumer electronics devices that help people find, share and move digital media. The company is the creator of the BitTorrent protocol and is a proponent of an open Internet. Its technologies are used by hundreds of millions of people around the world and currently drive between 20% and 40% of global Internet traffic. BitTorrent is based in San Francisco and has offices in Tokyo, Seoul, Krakow and Minsk.

For more information, visit bittorrent.com, and follow on Twitter @bittorrent, or Facebook.

Contacts :

BitTorrent, Inc. Media Contact
Carm Lyman, 1-707-256-3834
bt@lymanpr.com


Source(s) : BitTorrent, Inc.