ChinaJoy BToB 2012 Announces Selected Entries for Innovative Products Area

The application for displaying game works in ChinaJoy BToB Innovative Products Areas officially drew to a close recently. The charge-free display area is specially established to support the innovative power of Chinese games, foster the development of middle and small teams and encourage innovation in game products. The ultimate evaluation and selection found 36 shortlisted game works to be displayed in 2012 ChinaJoy BToB’s Innovative Products Area.

Since the application started in March of this year, the display area has caught the intense attention of Chinese game developing teams and companies. By the end of May when the application was ended, the Organizing Committee received more than 400 works. Thanks to the collaboration with excellent game platforms such as www.gfan.com, www.wiyun.com, www.7k7k.com, www.265g.com and www.game.weibo.com of www.sina.com, the ChinaJoy Organizing Committee finally picked out 36 works after a scrupulous selection, which will be displayed on the theme stands separately focusing on iOS mobile game products, Android mobile game products, web game products, SNS game products and HTML5 game products in the display area. As one of the highlights of ChinaJoy this year, the display area, in reliance upon the advantages of the BToB Area, will witness the visit of thousands of corporate executives and businesspersons across the world. The investors, operators, distributors, industrial parks, outsourcers and overseas enterprises coming for definite business purposes will expand the business exchanges with the exhibitors and add more opportunities for cooperation and transaction.

The theme activity “Innovative Products Area” was launched for the first time at ChinaJoy BToB 2011. More than 200 exhibitors and thousands of trade visitors have been attracted to BToB Area, and over 50% of them are overseas game-related enterprises and professionals from 20 countries and regions, including Japan, South Korea, Russia, Europe, North America, Australia and Southeast Asia. On one hand, by way of multi-party cooperation and solicitation through application, the display area gathers excellent Chinese innovative game products for a thorough display and therefore enables the innovative products representing China’s game creative power and development trends as well as the medium and small game development teams to enter ChinaJoy for demonstration before the global visitors. On the other hand, relying on the platform advantages of ChinaJoy, the display area will provide more opportunities of business channel expansion and cooperation for enterprises to develop excellent products to the maximum. Hence it will add more edge to the products in the display and help facilitate the investment and financing, copyright trading, joint operation and other business exchanges and transactions.

Official Website: http://btoben.chinajoy.net/