Columbia University and IRI to Lead Two-Day Executive Education Program on Pricing Analytics

June 24th, 2013 - 09:56 am ET by Business Wire

Columbia University and IRI to Lead Two-Day Executive Education Program on Pricing AnalyticsCourse Will Teach CPG Executives and Retail Managers Fundamentals of Pricing and How to Harness Big Data to Create Growth.

In today’s intensely competitive marketplace, executives need to leverage granular, advanced analytics to drive pricing and revenue growth performance. The Center for Pricing and Revenue Management at Columbia Business School and Information Resources, Inc. (IRI) have teamed up to present, “Pricing Analytics: The Art and Science of Profitable Growth,” a two-day educational program to be held Oct. 2-3, 2013 on the Columbia University campus.

“With annual organic growth for CPG and retail companies hovering around 2 percent, industry leaders must learn innovative ways to drive performance through an integrated approach to pricing planning, collaborating and execution,” said Robert Holston, executive vice president and division lead, IRI Analytics, and member of the Center’s Advisory Board. “This integrated approach to pricing analytics will help business executives apply analytics to better understand their customers and develop optimal pricing and products to target them.”

Throughout the two-day course, executives will learn new perspectives and methodologies on linking promotion and pricing decisions to strategy and execution. They will bridge leading academic work with practical commercial advances, resulting in a roadmap for enhanced impact. They will also apply analytics to pricing, sales and marketing in a comprehensive, integrated approach.

IRI faculty for this program will include Ira Haimowitz Ph.D., principal and team leader, Analytics Innovation; Sharat Mathur, Ph.D., senior vice president and portfolio leader; and Patrick Moriarty, Ph.D., executive. Columbia Business School faculty will consist of Robert Phillips, Ph.D., professor of professional practice, Decision, Risk and Operations, and director of Columbia University’s Center for Pricing and Revenue Management; and Garrett van Ryzin, Ph.D., the Paul M. Montrone professor of private enterprise and chair of Decision, Risk and Operations.

“The Center for Pricing and Revenue Management at Columbia Business School was founded to highlight the growing importance of price and revenue management, as well as the need to apply analytics methodologies to customer segmentation and pricing across many industries,” said Phillips. “Our hope with this two-day course is to equip today’s business executives with the tools they’ll need to make informed business decisions based on sound data to generate more growth in their target markets.”

IRI’s Revenue Growth Management (RGM) Practice sponsored the program, which is part of IRI’s Analytics2020 thought leadership series. To follow the practice’s activities, please visit

For more information and to enroll, please visit

About Columbia Business School

Led by Dean Glenn Hubbard, the Russell L. Carson Professor of Finance and Economics, Columbia Business School is at the forefront of management education for a rapidly changing world. The school’s cutting–edge curriculum bridges academic theory and practice, equipping students with an entrepreneurial mindset to recognize and capture opportunity in a competitive business environment. Beyond academic rigor and teaching excellence, the school offers programs that are designed to give students practical experience making decisions in real–world environments. The school offers MBA and Executive MBA (EMBA) degrees, as well as non–degree Executive Education programs. For more information, visit

About IRI

IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.

Move your business forward at

Contacts :

IRI Contacts:
John McIndoe, +1 (312) 474-3862
Shelley Hughes, +1 (312) 474-3675

Source(s) : Information Resources, Inc.