Companiesandmarkets.com: Digital Signage Systems Prove Effective in Reaching the Elusive, Younger Consumer

The world market for digital signage systems is expected to achieve a value of nearly $14 billion by 2017, driven by retailer advertising to encourage consumers back into shops post-recession. According to a new report available on companiesandmarkets.com, the decline of printed advertisements has come from increased investment in new, interactive marketing technologies which are proving effective at influencing younger buyers.

Digital Signage Systems: A Global Strategic Business Report
http://www.companiesandmarkets.com/Market-Report/digital-signage-systems-a-global-strategic-business-report-693048.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2

The global advertising and marketing industries have seen significant changes over the last few years, moving away from traditional print-based advertising methods and into the realms of digital marketing technologies such as digital signage systems.

Retailers are the primary end-users of digital signage systems, although the advertising medium is increasingly being adopted by non-traditional sectors, e.g., the transport, hospitality and financial services markets.

For the foreseeable future the advertising budgets of retailers will be under serious pressure; therefore rapid rates of ROI are essential factors in the procurement process. The declining prices of equipment and software, combined with high viewer message recall and retention figures are proving compelling arguments for the deployment of digital signage systems.

It is anticipated that the digital signage software segment will grow rapidly, at around 25% CAGR to 2017. Digital signage displays are the largest segment, and indoor digital signage is also expected to see growth over the forecast period, as retailers and other end-users seek novel methods to ways to win over increasingly elusive consumers.

The largest digital signage systems market is the US, although the expanding marketing industry in Asia-Pacific is provoking a rapid growth forecast of over 22% CAGR to 2017.

The 715 page August 2011 report thoroughly examines the global digital signage systems market, referencing historical and forecast data between 2003 and 2017. Profiles of over 120 industry participants are included within the digital signage systems research report, including: BrightSign LLC, Daktronics Inc., LG Corporation, NEC Corporation, Samsung Electronics, Sharp Corporation, Sony Corporation, Dynasign, Extron Electronics, Nanonation Inc., Scala Inc and X2O Media Inc.

Report Details:
http://www.companiesandmarkets.com/Market-Report/digital-signage-systems-a-global-strategic-business-report-693048.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2