Convio Announces Nonprofit Summit 2011 Keynote, Expects Record Attendance

Convio, Inc. (NASDAQ: CNVO) announced today it is expecting record attendance at its 6th Annual Nonprofit Summit, October 3-5, 2011 in Baltimore, MD. In addition to networking opportunities and more than 70 educational and hands-on sessions on multi-channel marketing, integrated fundraising, constituent relationship management and advocacy, attendees will be treated to a keynote presentation by Chip Bell. Bell is the author of several bestselling books on the changing world of customers and ways to create the kind of constituent loyalty that drives growth, reputation and profits. His books have been endorsed by the presidents or CEOs of such service greats as: Starbucks, Zappos.com, Ritz-Carlton Hotels, Build-A-Bear Workshops, JetBlue, Marriott, Chick-fil-A and Southwest Airlines.

“Summit has become a premier destination for nonprofit professionals to share ideas, insights and best practices in an effort to elevate the sector, improve relationships with donors, volunteers, advocates and other constituents – in effect, maximize the value of every relationship,” said Gene Austin, chief executive officer of Convio. “Our clients have asked us to expand the network of ideas by bringing in speakers who can share information from the corporate sector on how leading corporations build constituent loyalty and enhance relationships. We are excited to have Chip Bell share his perspectives and help translate ideas from some of the world’s best known commercial brands to actionable strategies and tactics for nonprofits.”

At Summit, CEOs, CIOs, vice presidents of development, other fundraising professionals, social media managers, direct marketers and other nonprofit professionals will gather from across the United States, Canada and United Kingdom to share ideas on how to reach more people, raise more money and more efficiently and effectively fulfill their mission. The Summit will be held at the Baltimore Marriott Waterfront Hotel.

“This professional, thoughtfully-created conference reflects Convio's commitment to its customers and to the third sector,” said Melanie Audette, a fundraising and communications consultant from Indiana. “Participants have targeted information available to them in a number of formats, as well as ample time for what often proves to be invaluable - interaction and information sharing with their peers.”

Added Jen Newmeyer, Food Bank of Central & Eastern North Carolina, “Summit is the most valuable conference of any company I've ever attended. I was shocked by how much I learned. The Birds of a Feather sessions and Expert Lab were genius.”

Attendees at Summit 2011 will see demonstrations of the newest innovations and features in Convio’s leading constituent engagement solutions: Convio Luminate^TM for large, enterprise nonprofits and Convio Common Ground^TM for small and medium-sized charities. Many of the nation’s leading event fundraising professionals will also share insight and best practices that have made Convio TeamRaiser^TM the industry’s de facto standard for event fundraising success. With three days of one-to-one access to Convio leadership, engineers, services and support teams, clients have the opportunity to provide feedback on future solution roadmaps.

The more than 70 Summit sessions include topics such as:

• Integrating direct mail, online, peer-to-peer and mobile channels for greater success;
• What the "new normal" means in today’s fundraising environment and economy;
• Innovative techniques for reaching more people, enhancing revenue streams and generating advocacy results;
• Using analytics to predict donor behavior;
• Best practices for exceeding constituent's expectations.

Summit also brings together some of the industry’s leading service and technology providers, including Grizzard Communications Group, Small World Labs, Kell Partners, Cathexis Partners, Event360 and ACF Solutions to name just some of the more than 25 companies that will be on-hand to share information and ideas.

About Chip Bell

Bell is the founder of The Chip Bell Group. Bell’s approach focuses on value-unique—bringing the unexpected and simple to the experience in a way that turns loyalty customers into devoted fans while re-energizing frontline employees. His Knock Your Socks Off Service books (with the late Ron Zemke) were ground-breaking best-selling books that sold over a million copies. His newest book, Wired and Dangerous: How Your Customers Have Changed and What To Do About It, is available in bookstores. In this book, Bell reveals the secrets of how to effectively serve today’s customers who are picky (demanding value), fickle (quick to exit), vocal (assertively voicing their views) and vain (seeking only personalized service).

Prior to starting the customer loyalty consulting firm in 1980, he was vice president and director of Management and Organization Development for NCNB, now Bank of America. Bell holds graduate degrees in organizational psychology and human resource development from Vanderbilt University and the George Washington University. He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne Division.

About Convio

Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to maximize the value of every relationship. With Convio constituent engagement solutions, nonprofits can more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, event participants, alumni and other constituents. Convio offers two open, cloud-based constituent engagement solutions: Convio Common Ground CRM™ for small- and mid-sized nonprofits and Convio Luminate™ for enterprise nonprofits. Headquartered in Austin, Texas with offices across the United States and United Kingdom, Convio serves more than 1,500 nonprofit organizations globally. Convio is listed on the NASDAQ Global Market under the symbol CNVO.

For more information: www.convio.com