CSR Adds High Performance Media Processor to its Market Leading Audio Platform with Purchase of MAP-X™ Product Line

June 06th, 2012 - 09:13 am ET by Business Wire

CSR Adds High Performance Media Processor to its Market Leading Audio Platform with Purchase of MAP-X™ Product LineAcquisition allows CSR to expand its existing audio portfolio into the entire range of home audio consumer electronics.

CSR plc (LSE: CSR; NASDAQ: CSRE) today announced that it has completed an asset purchase agreement to acquire the MAP-X™ audio product line from Trident Microsystems, Inc. (NASDAQ: TRID). The acquisition will allow CSR to build on its existing end-to-end audio platform enabling customers to more easily develop high performance home audio consumer electronics products.

The MAP-X processor is designed to deliver HD audio decoding and internet audio streaming for next generation home audio, AV receivers, and soundbars. MAP-X will be added to CSR's existing audio platform, thus addressing the upcoming demand for HD quality audio and streaming audio in more complex and processor intensive mid to high-end audio products. Integration of the MAP-X technology into soundbars and network speakers will also dramatically improve upon the sound quality currently delivered by integrated TV speakers.

“In today’s marketplace TVs are getting thinner and visual quality is delivered in High Definition at ever improving levels of quality and richness, but audio from integrated TV speakers cannot keep pace,” said Anthony Murray, SVP Home Business Group of CSR. “Coupled with this, consumer expectations are on the rise and individuals are demanding high definition, more immersive audio to match the high quality visual experience.”

He continues, “Soundbars with wireless sub woofers and wireless active speakers that accompany TVs can deliver the audio quality consumers demand. By combining MAP-X’s prowess in high performance multimedia processing with CSR’s leadership position in wireless audio platforms, we aim to provide a much richer consumer experience.”

“In addition, consumers will gain the added benefit of being able to wirelessly stream their entire music collection from a smartphone or tablet to a high quality home audio system, like a soundbar. We believe bringing MAP-X into our existing product portfolio can now offer a unique audio technology platform that addresses the entire market for home audio products with the added freedom of wireless,” he added.

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About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVCTM audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, YouTube or follow us on Twitter at twitter.com/CSR_plc

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto, as well as a Delaware bankruptcy court process) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR's acquisition of the MAP-X audio product line from Trident Microsystems, Inc, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ’will,’ ‘can deliver,’ offers', 'allows', 'to enhance,’ ‘enables,’ and other similar expressions regarding the proposed acquisition of MAP-X products, and such products' performance characteristics in consumer electronics products, and the potential effects on CSR. Any future release of audio products utilizing MAP-X technology or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features will be subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to CSR's ability to maintain the existing relationships with the employees, customers and suppliers associated with the MAP-X audio product line and those other risks, contingencies, uncertainties and other factors detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi® is a trademark of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

Contacts :

US:
Lori Evans
Evans Public Relations
+1 (650) 200-5891
csr@evanspublicrelations.com
or
UK:
Russell Lindsey
Rocket Communications
+44(0)845 370 7024
csr@rocketcomms.net


Source(s) : CSR