Cultural Media Platform SHFT.com Partners With The Residences at W Hollywood, Los Angeles’ Largest Silver LEED-Certified Residential Property

Award-winning lifestyle platform SHFT.com today announced an innovative partnership with Los Angeles’ first and largest Silver LEED-certified property, The Residences at W Hollywood. The collaboration will spotlight the property’s combination of eco-conscious construction with stylish design, while furthering SHFT’s mission to collaborate with innovators and industry leaders that embrace and promote leading-edge design, sustainability and innovation.

SHFT.com founders Adrian Grenier and Peter Glatzer in the SHFT Studio at The Residences at W Hollywood. (Photo: Business Wire)

SHFT.com – founded by film producer Peter Glatzer and actor/filmmaker Adrian Grenier – will call The Residences at W Hollywood home after transforming a penthouse suite into an eco-sanctuary where the team will host private events and screenings, conduct meetings, produce lifestyle content and display SHFT-curated products. SHFT will also develop video content for SHFT.com at the property, which will showcase the building’s unparalleled sustainable features including its architectural design, cutting-edge technology, rich landscaping and environmentally-friendly construction materials.

“The Residences at W Hollywood is a fantastic property that marries sustainable luxury living and great innovation in the heart of Hollywood,” said Adrian Grenier. “It’s an ideal partnership because the property is a reflection of what SHFT stands for, and we’re excited to start producing art shows and music series, and in general to start bringing the creative SHFT community to our new home.”

“SHFT, whose other partners include industry leaders like Virgin America, Ford Motor Company and AOL/Huffington Post, is at the epicenter of a cultural movement focused on sustainability,” said Ron Barnes, Director of Sales and Marketing for The Residences at W Hollywood. “It is driven by the passion of Adrian and Peter, two leading influencers who embody the values that went in to making The Residences at W Hollywood an urban oasis and one of the most in-demand luxury residential properties in the city. This partnership will showcase what’s possible in green luxury living for years to come.”

The Residences at W Hollywood, one of the largest Silver LEED-certified residential properties in the country, boasts resource-saving, earth-friendly lifestyle solutions and enhancements at every turn. The property features a high-efficiency irrigation system that reduces use of potable water by more than 70 percent, low-flow fixtures and dual-flush toilets that reduce water usage by 32 percent. In addition to the building’s inherent sustainable qualities, The Residences at W Hollywood provides preferred parking for high-efficiency vehicles and scores a 92 out of 100 in walkability from www.walkscore.com, not to mention the iconic Hollywood Farmers Market and Metro are steps away.

The property recently completed a $1 million enhancement to create the best rooftop park and pool deck in LA, which includes lush, energy-efficient landscaping featuring vibrant native flowers and succulents requiring minimal moisture, and unveiled a state-of-the-art residential theatre with environmentally-sound lighting technology.

“We are thrilled to call The Residences at W Hollywood our home base,” added Peter Glatzer. “It’s more than a beautiful, luxury building. Its proximity to the Farmer’s Market, the subway downtown, and the LEED certified design that went into it, make it the perfect place for us to hang our hat. In putting together the SHFT suite – which we’re calling SHFT Studio – it’s becoming an idea laboratory for sustainable living and design. We’re exploring all kinds of ideas from chairs to wallpaper and collaborating with local artists and designers. It’s going to be a fruitful space to work and play.”

About SHFT.com

SHFT is a cultural media platform, offering original video series, curated shopping, and a host of resources that speak to a modern, inspirational, eco-conscious lifestyle. Actor/Filmmaker Adrian Grenier and Film Producer Peter Glatzer founded SHFT after creating the TV show “ALTER ECO” for Discovery's Planet Green. The duo decided to build a platform that uses media to curate the myriad sustainable choices now available to us and to highlight the cultural shift taking place. SHFT is made possible through founding partnerships with Virgin America, Stonyfield Farm, Marvell semiconductor, AOL Huffington Post, The Residences at W Hollywood and Ford Motor Company. For more information visit www.shft.com.

About W Hollywood and The Residences at W Hollywood

W Hollywood and The Residences at W Hollywood is a Silver-LEED, mixed-use development providing hotel, retail, nightlife and contemporary for-sale residences at Los Angeles’ most iconic intersection, Hollywood and Vine. With 305 guest rooms and 143 W-branded Residences, a signature restaurant, ground floor bars, rooftop nightclub, Bliss® Spa and retail space, the $350 million development offers a world-class lifestyle opportunity boasting W Hotel’s signature Whatever/Whenever® concierge service, cutting-edge design including contemporary finishes, lush landscaping, and artistic flair, and innovative living spaces complete with dramatic views, premiere nightlife and exclusive restaurants. The property is jointly owned by HEI Hotels & Resorts, a hotel investment and operating company, and Gatehouse Capital, a Dallas-based real estate investment firm. Starwood Hotels & Resorts Worldwide, Inc., the parent company of W Hotels, operates the hotel and residences. For more information on The Residences at W Hollywood, please call 323-469-8800 or explore www.WHollywoodResidences.com.

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