Cydcor’s Website Wins Interactive Media Award and Creativity Media Silver Award

Cydcor, the leading provider of outsourced professional sales services, announced that the company’s new website has been awarded the best-in-class 2012 Interactive Media Award (IMA) for the B2B category, as well as the 41st Creativity Media Silver Award. Launched in January 2012, Cydcor’s new website design won the Interactive Media best-in-class Award, Best in Class in the B2B category, the highest honored bestowed by the Interactive Media Council. With a score of 484 out of a possible 500 points, the website’s feature functionality received a score of 99 out of 100. Cydcor’s site has interactive aspects, with impressive animation such as trees growing and people walking.

Cydcor’s website design also received a silver award in the 41st Creativity Media and Interactive Competition. With an increase in submissions of 84%, the Creativity Media Silver Award is given to only the top 25% of entries that are considered by judges to be an example of outstanding creativity and design.

Cydcor partnered with San Diego-based Mel Lim Design (MLD), who led design for the site, and Los Angeles-based Coalition Technologies which was engaged to handle the sites development. “This is a true partnership between Cydcor and the talented teams at Mel Lim Design and Coalition Technologies,” said Chief Operating Officer Vera Quinn. “We were seeking to create an experience with Cydcor’s website that is as special and unique as our company is, while appealing to our clients, team members and field sales force. We are honored that the website has received such prestigious awards.”

First establishing metrics to measure against Cydcor’s business and marketing goals, MLD coordinated with Cydcor’s executive team to develop a creative strategy with fresh solutions for a website redesign that would connect with customers most effectively. The final design reflects those metrics, transformed into creative visual assets that blend a psychology of color and font with unique, hand-drawn illustrations on each of 30 pages that tell a compelling story, engaging emotionally with the reader.

“At MLD, our high standards, core values, and holistic approach to understanding clients lead us to unique processes, methods, and solutions that help our clients achieve their goals. The awards we consistently win serve as further validation that our work is cohesive, meaningful, and imminently strategic, and we are honored to be recognized by both IMA & Creativity Media Awards,” said Principal and Creative Director Mel Lim.

Los Angeles-based Coalition Technologies then integrated the logistics that helped tie the entire project together. A full-service web design and online marketing agency, Coalition Technologies gave life and interactivity to the redesigned website. “The Coalition Technologies team is proud of our work and happy that we were able to help Cydcor successfully present their brand as current and forward thinking by employing HTML5 while ensuring that their website’s SEO structure was built correctly,” said Coalition Technologies President Joel Gross.

Cydcor, Inc., is the leading provider of outsourced, in-person sales teams to a diverse client base of companies in a range of industries, including telecommunications, office products, home entertainment, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of independently owned corporate licensee (ICL) Cydcor sales offices, providing clients with access to approximately 3,000 sales professionals and more than 200 offices in North America. The privately held company is based in Westlake Village, California. For more information about Cydcor, go to www.cydcor.com.

Mel Lim Design, LLC is a multi-platform, innovation studio of dimensional design thinking that consistently delivers award-winning, curated design solutions that transform a broad range of products and services into meaningful design experiences for unique clients in a dynamic world. Since 2003, MLD has powered start-ups in various industries from telecommunications, software, and retail to Fortune 500 companies nationwide. For more information, go to http://www.mellim.com/.

Coalition Technologies is a full-service web design and online marketing agency, offering unparalleled expertise in creative strategy development, web design, graphic design, programming, search engine optimization (SEO), pay per click (PPC), and social media. With offices in Los Angeles and Seattle, Coalition is fully committed to addressing the holistic needs of companies looking to successfully market their concepts, products or services online. For more information, visit their website at http://coalitiontechnologies.com/.