Eastern Asteria, Inc. Updates

Eastern Asteria, Inc. (the Company) (EATR – news), is pleased to announce that its subsidiary, TheGemstore, Inc. is preparing a new website (www.thegemstore.com) in time for the holiday selling season.

TheGemstore, Inc. will launch an new Wordpress based website. The dramatically redesigned site, embodies the company’s forward–thinking vision and commitment to the growing needs of its patrons. The site will offer rich content, new jewelry lines, more enhanced payment options, order tracking, improved navigation and search options, holiday and birthday reminders, and much much more. We urge our partners, suppliers, patrons, and other members of the community to contact us for their immediate needs, or other such information that they might require. (info@thegemstore.com)

Further, Eastern Asteria, Inc. will be making an application to FINRA, to pay its 3^rd stock dividend to its shareholders. A further announcement will be made as soon as that application is accepted.

About Eastern Asteria, Inc.

Eastern Asteria, Inc. (www.easternasteria.com) (OTC: EATR - News) is a multi-faceted company with global operations that retails gems and precious gemstone jewelry, as well as offering multimedia and other communication related technologies to assist companies in branding and growing their operations.

This release contains "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of Eastern Asteria, Inc. and its subsidiaries, including thegemstore.com, Inc. Winmax Media, (hereafter collectively referred to as "the Company," "we," "our" or "us") to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The words or phrases "would be," "may allow," "intends to," "may likely," "are expected to," "may continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Such statements include those concerning our expected financial performance, our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including: (a) intense competition in the web development design, Internet solutions, e-commerce, and retail E-business; (b) whether we are able to manage our planned growth efficiently, including whether our management will be able to identify, hire, train, retain, motivate, and manage required personnel or that management will be able to manage and exploit existing and potential market opportunities successfully; (c) whether we are able to generate sufficient revenues or obtain financing to sustain and grow our operations. TheGemstore.com, Inc., and Winmax Media, all are wholly owned subsidiary of Eastern Asteria, Inc. All of the agreements and event coverage that each of the subsidiaries have entered into should not be construed by any means whatsoever as having any impact on or a reflection of the Company's future stock price or future financial.