The ATI brand will soon disappear as manufacturers will abandon it in favour of AMD powered graphics cards.
Despite AMD acquiring ATI in the second half of 2006, the ATI brand had until this summer been maintained, surely so as to not put off consumers and lose market share to competing products.
But after a few years of co-living between the two brands, it has been decided that it is time to turn the page. AMD is therefore ready to push the integration of ATI even further, once and for all killing off the little of the brand that still existed. Future generation graphics cards will no longer carry the brand, and rather than purchasing ATI Radeon graphics cards, consumers will be see AMD Radeon graphics cards on the market.
While this is the logical follow through on AMD’s acquisition of ATI, it’s also the symbolic disappearance of an important brand in the computing world after being visible for fifteen years, with the company having been founded in 1983 by three Chinese immigrants who started to offer their own chips in 1987.