Eventful Tops 20 Million Registered Users

Eventful Inc., the leading digital service connecting consumers with live music and local events, announced today that its user community has surpassed 20 million members, making it the largest aggregated audience of local entertainment seekers in the world. Eventful’s audience is comprised of active lifestyle consumers and influencers who rely on the Company’s web, email and mobile offerings to stay informed about concerts, movies, family activities and all other types of local events happening worldwide.

With over four million events to choose from, Eventful provides its members with the world’s most comprehensive selection of local event listings, with personalized recommendations and alerts which map to each user’s favorite musicians, movies, family activities and interests. In addition, Eventful provides its users with exclusive and preferential access to unique events including concerts, film screenings and album release parties.

Eventful’s unique social media platform, Demand it!^® empowers fans to influence which events occur in their city by “Demanding” their favorite musicians, movies, comedians and other performers to come to their town. To date, over 25 million Demands have led to an estimated 150,000 crowd-sourced events. Over 450,000 musicians use Demand it!^® to harness and focus the frenetic energy of social media and to schedule shows where they are most in demand.

In addition to helping its own audience answer the question, “Honey, what do you want to do?” Eventful also reaches over 100 million additional entertainment seekers by providing local event information to hundreds of content syndication partners.

Eventful helps national advertisers reach consumers in targeted local markets and works closely with partners throughout the music and entertainment industries to drive ticket sales, attendance and tune-in for live events, movies and broadcast programming.

About Eventful, Inc.

Eventful is the leading digital media company connecting consumers with live entertainment and local events. Over 20 million people use Eventful every month to find out what’s happening and decide what to do. Eventful works with leading brands and entertainment properties to reach consumers and drive commerce through a unique and targeted blend of digital, social media, and direct marketing. Eventful’s unique social media service, Demand it! ^® empowers consumers to influence the content and location of entertainment and live events. Visit Eventful at http://www.eventful.com.