Facebook: video advertising to be automatically shown in user’s timelines
December 19th, 2012 - 03:12 pm ET by J. G.
Facebook will be adding a new advertising format directly to user’s timelines, with videos to automatically play on connection.
Isn’t advertising Facebook’s primary service? According to unofficial information reported by AdAge, the social network is looking to add video advertising to user’s timelines.
This new advertising product could be launched in the first half of 2013, with ads that normally appear on television to be displayed streaming through the social network. Each job will be around fifteen seconds long and will play automatically.
For this auto play function, Facebook is thinking about how they can play the videos even without audio. While the audio will be activated by default, there is obviously a risk that it may bother users – scaring them from the site.
These advertising videos will be seen on the web version of Facebook and mobile applications, with these now becoming Facebook’s primary focus group.
While there are still some grey areas, notably around whether advertising videos will only be displayed to fans of brands or to everyone, Facebook at this stage isn’t providing additional information.