For Mark Zuckerberg, Facebook is now a mobile company with perspectives for earning money on mobiles and computers. There will be no Facebook phone though.
After the company’s stock market disappointment, investors will at least be satisfied with something, with Facebook’s CEO taking up investors wishes to have a greater mobile presence. Mark Zuckerberg doesn’t do things in half measures, with Facebook now being a "mobile company".
Facebook has 955 million active users who connect each month, with 552 million being active each day. On mobile devices, 543 million users are active each month. During the TechCrunch Disrupt conference, Mark Zuckerberg declared that mobile users are more likely to be daily Facebook users.
Facebook is betting that they will earn more money on mobiles (including tablets) over computers. To generate this revenue, Facebook has launched numerous initiatives through mobile advertising. Advertising products that are better suited to mobile devices, which appear in the news streams, are being introduced.
According to an eMarketer study, Twitter is currently better performing than Facebook in this field, but things should change next year.
Their biggest mistake… HTML5 Mark Zuckerberg has expressed one regret. According to him, the biggest mistake made by the company was to bet too heavily on HTML5 rather than native applications. This is the first time that he has admitted to this, but it is not really surprising considering a native application for iOS was launched last month. They have since abandoned HTML5 in favour of Objective C.
According to Mark Zuckerberg, users view two times more items in the news stream since the new iOS application has been launched. A native application will also be developed for a future Android version.
At this time, the HTML5 mobile version of Facebook continues to be used by most users, although the message from Facebook CEO could result in reduced development of the open format.
No Facebook developed smartphone The company is of course present on mobile phones, but they won’t develop their own Facebook phone handset. Mark Zuckerberg has put an end to this rumour stating "the strategy that we have is different to other technology companies who design their own hardware systems like Apple. We are moving in the opposite direction".
He explains that Facebook wants to develop a system that is integral to all mobile devices and operating systems.