Fotopedia Unveils Global Ad Model Designed for iPad

Fotopedia, the publisher of popular iOS apps and winner of the Crunchies Award for Best Tablet App of the Year, today introduced a new ad-model, featuring beautiful and relevant ads to its global audience of 12M users, spanning over 120 countries. Fotopedia has launched successful advertising campaigns with Flipboard, National Geographic and Jetsetter, delivering non-intrusive, stunning visual ads, and reaching click-through rates of up to 10%.

With the ability to target an audience by geography, interest, language or device type, Fotopedia delivers rich and emotional ads that have a high impact on people as they explore the world with the Fotopedia apps. The new ad-model is built specifically for the iPad and takes full-advantage of its immersive and emotional potential.

“If you are going to introduce an ad model, you need to create something new that solves problems that the existing solutions do not. Our apps are very popular in China, Japan, the US and many countries in Europe. We provide the ability to instantly reach a global and highly engaged audience, especially on the iPad where 60% of our traffic is generated,” said Jean-Marie Hullot, CEO of Fotopedia. “We are proud to recommend our partners via relevant and visually pleasing advertisements that add value to the Fotopedia experience. With 250,000 visits per day and 200M page views per month; we can have a major impact for brands that are compatible with ours.”

Partnerships

Fotopedia has experienced significant success with its new ad model in partnerships with Flipboard, Jetsetter and National Geographic.

“Beyond the audience and the experience, what we find particularly interesting with Fotopedia is their ability to target by interest,” said Keith Bellows, Editor-in-Chief at National Geographic Traveler. “We recently launched a new interactive guide to the US National Parks as an iPhone app. Fotopedia generated tens of thousands of downloads for our new app in just three days.”

“As we continue to expand our reach internationally, it's great to be working with a partner like Fotopedia, given their large worldwide audience,” said Marci McCue, Head of Marketing at Flipboard. “There are not many effective ways to promote our brand on iPhone and iPad in 120 countries all at once.”

“When the products you're offering are dream vacations in the world's most desirable locations, you want a photo-driven ad format that not only showcases the beauty of the destination through photos, but inspires consumers to click to see more. Fotopedia is the perfect platform for Jetsetter’s stunning photography,” said Maud Pasturaud, Customer Acquisition Manager at Jetsetter.

Global, Beautiful, Targeted Ads

Fotopedia’s mission is to help people discover the beauty of the world with its apps that are similar to interactive visual travel magazines. One example is Fotopedia Heritage, which was chosen by Apple as one of the best apps of all times in its Hall of Fame.

The Fotopedia advertising platform enables companies to reach and target people based upon:

• Geography- target a specific region, country or the world (in more than 120 countries)
• User’s interests- delivering targeted ads based on specific interests or keywords
• Language- in seven languages including English, Chinese, Japanese, Korean, German, Spanish and French
• Device- specifically target the iPhone or iPad

About National Geographic

The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society's mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit www.nationalgeographic.com.

About Flipboard

Flipboard is the world’s first social magazine. Inspired by the beauty and ease of print media, Flipboard's mission is to fundamentally improve how people discover, view and share content across their social networks. The company is based in Palo Alto, California. Start reading your magazine by downloading Flipboard at www.flipboard.com.

About Jetsetter

Jetsetter.com is a travel community providing members with hand-selected experiences, verified by experts. From hotels to homes, tours to trip planning, Jetsetter offers exclusive deals and insider advice you won’t find elsewhere. Jetsetter members can browse offerings on sale in flash at prices up to 50 percent off; peruse Jetsetter 24/7, a collection of more than 800 hotels, resorts and vacation homes available 365 days a year; or seek private consultations through one of Jetsetter’s personal travel planners. For more information, visit www.Jetsetter.com.

About Fotopedia

With more than 12 million downloads to date, Fotopedia is the publisher of iOS apps, including “Fotopedia Heritage,” one of Apple’s Hall of Fame best 50 apps of all times. Fotopedia is also the recipient of the 2011 Best Tablet App of the Year Crunchies Award. Fotopedia provides new ways to discover, explore and share the beauty of the world. The company was founded by Jean-Marie Hullot, who was previously CTO at NeXT and CTO of Apple’s Applications Division and a team of Apple veterans. Fotopedia has offices in San Francisco and Paris. For more information please visit http://www.fotopedia.com/partners/advertisers.