Fujitsu’s NuVola Private Cloud Platform Brings Cloud Transcoding to Multi-Media and Broadcasting Markets

Fujitsu Frontech North America Inc. (FFNA), a leading provider of IT-based business solutions, including advanced technology products, and biometric security, and Broadcast International (BCST.OB) jointly announced today the NuVola Private Cloud Platform™ Appliance – CodecSys™ powered by Fujitsu.

The CodecSys powered by Fujitsu appliance combines Broadcast International’s patented multi-codec video transcoding software platform with Fujitsu’s legendary server hardware. CodecSys powered by Fujitsu is the industry’s most powerful software based transcoder. It is more flexible, more scalable, and delivers a lower cost of ownership than traditional hardware-based, proprietary encoders by embracing the private cloud strategy of NuVola.

“CodecSys powered by Fujitsu Private Cloud Platform appliance will provide a cost-effective alternative for a myriad of emerging industries that can now embrace the power of multi-media,” said Vic Herring, Vice President of Sales and Marketing, FFNA. “For many companies and organizations, this can have a transformative effect on how their live and recorded content can be distributed and consumed, be it educational, instructional training, entertainment, news or sports.”

CodecSys powered by Fujitsu transcodes both live and file-based video streams and assets. It is easily tuned to deliver higher quality at current bandwidth rates or maintain current quality at much lower bandwidth requirements. Its Services-Oriented-Architecture enables modular components to be easily integrated or extended to other applications or processes, while dynamic codec swapping ensures optimal treatment of each video scene or segment. As well, its workflow orientation integrates seamlessly with video management components across the network and allows users to deliver video streams to multiple devices, with multiple profiles and formats, all from a single ingested video stream.

“CodecSys powered by Fujitsu migrates the process off the back of a local or distributed server network and up to the NuVola Private Cloud Platform layer and allows all aspects of the solution to be purpose built for performance, efficiency and availability,” said Steve Jones, Senior Vice President and General Manager, CodecSys Division, Broadcast International. “Operating under these ideal conditions, which leverage the best available computing resources, our multi-media and video streaming solution leaps past legacy performance limitations, whether delivering live or file-based media, by continuously matching the right codec with the requirements of each scene.”

The CodecSys powered by Fujitsu appliance, as part of the NuVola Private Cloud Platform solution, will be showcased during the Super Computing 2011 tradeshow, Seattle, WA from November 14-18, Fujitsu Booth #815.

More information can be found at: http://us.fujitsu.com/NuVola

About Fujitsu Frontech North America Inc.

Fujitsu Frontech North America Inc. provides market-focused IT solutions that enable customers to achieve their business objectives through integrated offerings for retail point of sale, self checkout solutions and kiosks, mobile, cloud computing, digital media solutions, biometric authentication technology, Ethernet switches, RFID tags and currency handling solutions. Working closely with a diverse network of strategic partners for sales, systems integration, and managed services, FFNA delivers industry-specific solutions for the manufacturing, retail, healthcare, government, education, financial services, enterprise and communications sectors throughout North America. Fujitsu Frontech North America Inc. is headquartered with operations and product development at 25902 Towne Centre Drive, Foothill Ranch, CA 92610.

For more information about Fujitsu products and services, call us at 800-626-4686 or visit us at: www.fujitsufrontechna.com.

About Broadcast International

Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of rich-media applications and offers unprecedented price/performance benefits for existing applications.

Broadcast International is a public company (OTC Bulletin Board: BCST.OB- News) headquartered in Salt Lake City, UT. For more information visit: www.brin.com and www.codecsys.com.

Forward-Looking Statements

All statements in this news release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption "Additional Factors That May Affect Our Business" in the Company's most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.

Copyright 2011 Fujitsu Frontech North America Inc. All rights reserved. Fujitsu and the Fujitsu logo are registered trademarks. All other trademarks are the property of their respective owners. Statements herein are based on normal operating conditions and are not intended to create any implied warranty of merchantability or fitness for a particular purpose. Fujitsu Frontech North America Inc., and Broadcast International reserve the right to modify at any time without notice these statements, their services, products, and their warranty and performance specifications.

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