Google has published their Zeitgeist to highlight the most requested searches performed by internet users in 2011, or those that have seen the largest increase.
As is often the case at the end of the year, Google releases their Zeitgeist report which is a German word meaning air.
For their Zeitgeist 2011, Google has been looking at global tendencies, with the biggest increase of user requests entered into the search engine over the last year.
The ranking is therefore not necessarily a reflection of the most searched subjects on Google, so we do find some surprises in the results. In this global classification, the biggest increase in the number of requests in 2011 goes to singer Rebecca Black known for her song Friday, which was one of the most hated YouTube videos.
In second place we find the Google Plus social network. This has benefited from the hype of their launch and the opening of their beta site. No need to look for Facebook in the 2011 Zeitgeist, as it doesn’t appear. On the other hand, in the tendencies which dropped this year, the biggest losers are the MySpace and Hi5 social networks.
The Top 10 also saw increased search activity for Ryan Dunn (a member of Jackass who died in June), Casey Anthony (the mother acquitted of killing her baby in the USA), the game Battlefield 3 and singer Adele. Apple has also left their mark in the Top 10 with the iPhone 5 (finally named the iPhone 4S), the iPad 2 and the death of Steve Jobs.
It may be surprising that we haven’t seen Fukushima, Bin Laden or even Kadhafi appear in the lists. These requests do figure in more specific search categories related to Google News and personalities.
A general ranking that could interest the general public who follows electronics saw Amazon’s Kindle Fire shoot up the rankings, ahead of the iPhone 4S and the iPad 2.
The Zeitgeist 2011 is available for users to browse on this site. Google has also published a video below which goes over requests made in 2011: