From the Google TV to the Nexus TV

December 09th, 2013 - 05:41 pm ET by J. G.

Google could be relaunching their set-top box in the first half of 2014, with the Nexus TV based on Android.

Google-TVRumours about Google’s ambition to relaunch their Google TV continue to circulate. With the rumour of a new Android TV brand, it looks like it will now be a Nexus TV. Reported by a number of sites in the United States, the unofficial information has come from a professional publication of The Information.

Google is looking to capitalise on their Nexus brand which is viewed very favourably by the general public. Despite this, even though the Nexus Q was branded accordingly, its sales were still a failure.

The Nexus TV could be a good occasion for the Google TV to migrate from Android 3.2 to a more recent version – either Jelly Bean or KitKat, with it to become available in the first half of 2014. The launch will be initially made in the United States.

The device will concentrate mostly on the broadcasting of Web content directly on users HD televisions, and Google isn’t necessarily looking to negotiate with traditional broadcasters for the live broadcasting of their programs.

A lot of the content will come from platforms like Netflix, Hulu and of course YouTube. A video game component will also be introduced via Google Play. The Nexus TV will also be offered with a tactile control and a movement detector similar to Kinect.

This information should be taken with caution, although it has also been written about by the Wall Street Journal in the summer when they suspected that a box with a camera and movement detector was under development, with a videoconference demonstration provided with Hangouts.

With the new games consoles like the Xbox One and triple play internet boxes, the interest in the Nexus TV remains to be seen.

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