The Great Online Offers New "Buzz Builder" Online Public Relations Package

June 14th, 2011 - 04:04 am ET by Business Wire
Inbound marketing firm The Great Online launched a new online marketing package offering online public relations services. Dubbed the "buzz builder," the package drives website traffic while educating the ...

Inbound marketing firm The Great Online launched a new online marketing package offering online public relations services. Dubbed the "buzz builder," the package drives website traffic while educating the media and customers about a businesses' offerings.

Designed to be combined with The Great Online's online marketing services, the online public relations package integrates simple SEO techniques. Press releases become a powerful tool to generate buzz, ensure news is visible to search engines and is easily accessible to the prospects, customers and journalists searching for it.

"We've offered a full suite of online marketing packages since our inception, but heard from our customers that they wanted to explore online public relations," said Joe Caston, chief executive officer and co-founder of The Great Online. "We wanted to offer our customers a package that was not only affordable with three tiers of pricing, but that added to their credibility with well-written content about company successes."

The Great Online's online public relations package includes a basic, premium and custom pricing structure. The premium plus package includes the following features:

  • A company fact sheet and press release boilerplate to identify consistent messages and differentiators about the company
  • A branded blog account using Blogger's or Wordpress' intuitive blog platform
  • Up to 12 optimized press releases and 12 blog postings per year, integrated into existing and new online marketing campaigns

"We believe distributing regular news ensures our customers won't miss out on new business opportunities because potential customers aren't reading about their success," said Jim Mueller, co-founder of The Great Online.

About The Great Online

Since 2008, The Great Online, formerly ReignNet, has been helping businesses "get found" online. The Great Online provides online marketing packages designed to help businesses dramatically increase their lead generation, build credibility through better online content and improve online visibility to reach a larger base of potential customers. An "online marketing concierge," The Great Online makes it affordable for businesses to outsource their online marketing services including search engine optimization, social media marketing, e-mail marketing, pay-per-click advertising, online directory management, website development, and public relations. Learn more by calling 888-360-4535 or visiting www.thegreatonline.com.

Contacts :

The Great Online
Michelle Francis, 303-928-1902, ext.703
michelle@thegreatonline.com


Source(s) : The Great Online

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