Since the general PC market has witnessed a serious slow down, large computer manufacturers HP and Acer have turned their attention to professional PC’s – a sector showing strong growth since the Global Financial Crisis of 2008-2009.
In 2008-2009, computer manufacturers well placed in the general public market were able to resist the global financial crisis, while those that were oriented towards the professional market encountered difficult times.
Since 2010, the roles have reversed with the general public consummation habits having slowed while enterprise spending has picked up thanks to better economic conditions. This has provided companies like Dell with better sales figures, as the company is well placed in this market.
Having seen the swing take place, HP and Acer are now preparing to reinforce their professional PC ranges from the second half of 2011, in the hope that this will help improve growth while releasing some pressure currently being placed on the consumers sector.
Looking for growth where it can be found This strategy is particularly important for Acer which has seen a very difficult end to 2011 and beginning of 2011, with a great drop off in PC and netbook sales which led to their CEO Gianfranco Lanci leaving the group in March – a position which still remains vacant.
Things will be finalised over the coming months in the Professional PC markets and cloud computing. While growth took a while to pick up in the enterprise sector, it should also be less volatile than the general public market, with growth to continue through 2011 and into 2012.
HP remains leader of the professional market with 22% market share, followed by Dell and Lenovo, with these other two companies having seen good growth in the first half of 2011 in desktop PC sales, while the top three professional laptop computer companies in terms of sales were HP, Lenovo and Dell.