HP: picture/printing and PC divisions merge

HP has had a reorganisation by merging their PSG (computers) and IPG (pictures and printing) divisions with the new entity to be led by Todd Bradley.

A lot of moves have been made inside HP to make the company more profitable, with their PSG (Personal Systems Group) which manufactures computers and IPG (Imaging and Printing Group) divisions being merged.

The company is also looking to unify their commercial and economical strategies by placing both activities under the same authority, led by Todd Bradley (with the head of the spin off previously believing this would be an ideal way of spinning off the computer activities from the rest of HP- a strategy which was later abandoned), while the current manager if the IPG division, Vyomesh Joshi, will retire after 31 years with HP.

The merger should reinforce HP’s efficiency in the two leading markets for which they are leaders (although possibly not for long for one of them) with this also allowing them to reduce operating costs and make the group more profitable, after going through a big downturn in 2011.


Once again climbing the rungs in the general public and professional markets
Grouping the two activities will give birth to the PPSG division (Print and Personal Systems Group), while certain activities in the professional sector will be grouped together in the new HP Enterprise Group division which will group together the server, storage, network and technology activities under the direction of David Donatelli.

Once again, the aim is to unify activities which share similar activities to accelerate HP’s harmonization strategies. HP will also unit their marketing services from different professional branches under the direction of marketing director Marty Homlish.