Is HTC about to win their bet of differentiating their tablets with the HTC Flyer? Information coming out of Taiwan and China suggest it may be so.
During the MWC 2011 show in Barcelona, HTC unveiled their first HTC Flyer tablet running Android. At this time where the competition is starting to show performance measures in their tablets, with it being possibly that some of the products will be similar, the Taiwanese manufacturer has decided to diverge a little by placing an emphasis on ergonomics and services.
The tablet doesn’t use Android Honeycomb, which allows HTC to provide their own Sense interface which plays two roles: improving ergonomics by making it easier to access the primary functions and to offer a common user experience across all of their products – distinguishing themselves from other manufacturers.
The HTC Flyer also brings back the stylus, something which has not been seen since the first tactile devices, with the tablet being a planner/notepad/design pad with a 7" diagonal screen that offers a sufficiently compact screen allowing you to carry it anywhere with you.
Finally, HTC has negotiated partnerships to offer VOD services (HTC Watch) and online games (with OnLive) to open the tablet up to entertainment possibilities. Without having to visit download portals and content providers which may be provided by the competition, with this adding additional features and richness that other products don’t have.
Attracting carriers?
This could be a risky strategy at a time when the specialised press are claiming that the tablet is not big enough (hardware configuration, screen resolution, processor power), even though CEO Peter Chou has received good feedback from carriers, a few days after its announcement.
This information has been confirmed by the Economic Times, taken from Digitimes, who suggests that HTC has already received orders for a million units, allowing them to organise their product line until the end of August 2011.
The price of the HTC Flyer tablet is still not known but it could be around 600 dollars, pricing it between the iPad 2 and Samsung Galaxy Tab.