Infonetics: IPTV Operators Turning Up the Heat with Multi-Screen TV, Content Discovery, Social Networking

Market research firm Infonetics Research released excerpts from its 2012 IPTV Service Deployment Strategies: Global Service Provider Survey, for which service providers currently providing IPTV network services were interviewed to assess their needs and to analyze trends in the IPTV market.

ANALYST NOTE

“Because it’s so challenging to differentiate on content, pay-TV providers are looking to stand out from their competitors by offering additional services and features, such as multi-screen viewing, social networking, and content discovery and recommendation services,” says Jeff Heynen, directing analyst for broadband access and video at Infonetics Research.

Heynen adds: “In particular, multi-screen video—“TV Everywhere” to some—is gaining momentum across all pay-TV operator types (cable, satellite, and IPTV) in all regions: 83% of the operators we interviewed plan to offer some type of multi-screen viewing—PC, smartphone, tablet—by 2013.”

IPTV SURVEY HIGHLIGHTS

• Operators participating in Infonetics survey most often deliver linear broadcast TV over a pure IP network
• The majority of IPTV service providers interviewed do not currently support video streaming services such as YouTube, Hulu, or Netflix
• Only 1/3 of IPTV operators surveyed currently offer social networking capabilities for the TV
• Subscription video on demand (S-VOD) is the money-maker among VOD offerings; 83% of respondents offer S-VOD for access to premium channels like HBO, Showtime, and Starz, and libraries of first-run movies today, growing to 89% in 2013

IPTV SURVEY SYNOPSIS

Infonetics’ IPTV Service Deployment Strategies survey, part of its Continuous Research Service (CRS) series, analyzes results from interviews with service providers in EMEA, North America, and Asia Pacific that currently provide IPTV network services. The report details operator responses about current and planned linear broadcast television delivery, IPTV applications and services, multi-screen viewing capabilities and types, content discovery, on-demand services, DVR services, social networking services, and video streaming services. To buy the survey, contact Infonetics: http://www.infonetics.com/contact.asp.

RELATED RESEARCH

• Latest Infonetics Video research brief: http://bit.ly/NHZGBa
• VOD and encoder equipment set to grow 9% in 2012; big year for multi-screen TV
• Set-top box market growing modestly in 2012, to $14.7 billion
• Operators name Cisco top dog in IP set-top boxes in new Infonetics survey
• Cable still king of pay-TV, but satellite and IPTV poised for takeover
• Video infrastructure market tops $800 million in 2011

UPCOMING VIDEO MARKET RESEARCH [check dates]

Download Infonetics report highlights, tables of contents, etc. at http://www.infonetics.com/login (see VIDEO) or download Infonetics’ 2012 Research Calendar at http://bit.ly/zwjcRs.

• 2Q12 Set-Top Boxes & Subscribers Market Share & Forecast
• 2Q12 VOD & Encoder Equipment & Video Subscribers Market Share & Forecast
• Multi-Screen TV Service Deployment Strategies: Global Service Provider Survey
• Pay-TV Services & Subscribers

INFONETICS IS HIRING

Infonetics is looking to hire more market analysts, research managers, and a senior Industry Analyst: Mobile and Home Networking Devices. See http://bit.ly/jmXOYO for job descriptions.

TO BUY SURVEYS AND REPORTS, CONTACT SALES:

N. America (West), Asia, Latin America: Larry Howard, larry@infonetics.com, +1 408-583-3335

N. America (East), Texas, Midwest: Scott Coyne, scott@infonetics.com, +1 408-583-3395

Europe, Middle East, Africa: George Stojsavljevic, george@infonetics.com, +44 755-488-1623

Japan, South Korea, China, Taiwan: http://www.infonetics.com/contact.asp

Infonetics Research (www.infonetics.com) is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete effectively.

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