InsightExpress Introduces LiveInsights™, A Dynamic Campaign Measurement, Optimization and Reporting Tool

InsightExpress, a leading digital marketing research firm, announced today the launch of LiveInsights, a powerful new real-time campaign measurement, optimization and reporting tool for brand marketers. Previewed by NBC Universal as part of its Universal Advertising Platform (UAP), LiveInsights is now being released more broadly across the media industry.

As online brand advertising dollars continue to grow, more emphasis is being placed on the immediacy of brand measurement and campaign optimization. Today, it is increasingly important to quickly understand whether campaign investments deliver against ROI goals. While brand advertising dollars are primarily evaluated with post-campaign analyses, marketers and agencies alike recognize the utility of dynamic measurement and the application of real-time data in ad optimization.

To meet this demand, InsightExpress’ LiveInsights uses state of the art technology to dynamically (i.e. in real-time) measure, report on and optimize marketers’ online brand activities. Never sacrificing quality for speed, the LiveInsights methodology eliminates the fundamental issues with existing real-time reporting options, namely the need for weighting, which can result in misleading findings. LiveInsights makes real-time results available to clients via a customized dashboard which delivers data in a concise and well-organized format using Adobe® Flash® technology, making optimization simple and straightforward.

“We turned to InsightExpress for a superior real-time digital media measurement solution, and are incredibly excited by their LiveInsights solution,” said Stephanie Fried, Director, Digital Research at NBC Universal. “We don’t believe in sacrificing methodological rigor in exchange for speed, and we are very pleased to have found a research partner who also shares this philosophy. Because LiveInsights allows us to collect and report data in real-time, and weight data dynamically, we never have to choose between quality and timeliness; it offers the best of both worlds. Providing best in class research to our advertisers is a core tenet of our organization, and our relationship with InsightExpress helps to deliver on that promise.”

A similar sentiment was shared by Jason Levin, VP, Director of Analytics at Carat, “The ability to weight online ad-effectiveness data in near real-time, view this data within a flexible yet consolidated graphical format, and employ this data for optimization, represents a major break-through in online brand studies.” Levin added, “The days of waiting for end of campaign results are over. By having on demand access to results, we can take immediate action mid campaign by making on the fly adjustments to achieve greater results."

Ella Chinitz, Analytics Director at Razorfish agreed and added, “With the dynamic nature of digital, the ability to look at online brand metrics in real-time, in a clear and consolidated format, weight the data and then use it for optimizations is invaluable.”

“LiveInsights is the product of years of experience accumulated via thousands of studies executed, and a technology platform created specifically for marketing accountability measurement,” said Marc Ryan, SVP, Chief Research Officer at InsightExpress. “This natural extension of InsightExpress’ business will allow brand marketers to measure and optimize dynamically, similar to direct response advertising. We are thrilled to see such enthusiasm from the marketplace.”

About InsightExpress

InsightExpress is a leading provider of digital marketing research solutions, specializing in the measurement of advertising and brand communications. The company’s proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please visit our corporate Web site at www.insightexpress.com or our InsightfulAnalytics blog at http://blog.insightexpress.com/; you may also call us at 203.406.3233.