iPhone 4: the Gizmodo blog kept out of the WWDC keynote

Unsurprisingly, the Gizmodo blog wasn’t invited to the WWDC’s opening keynote address which had the aim of officially launching the new Apple iPhone.

By revealing photos and information about the next iPhone, obtained under dubious fashion after a prototype was unfortunately forgotten in a bar near San Francisco, Gizmodo had a scoop for their audience, although Apple didn’t seem to share their point of view.

In the days following the publication of the information about the future mobile handset which provided intimate details about the device, Steve Jobs in person went to recover the prototype on behalf of Apple, with the affair being taken as far as the Gizmodo editor’s residence being raided.

Not appreciating having their secrets released before time, Apple refused to answer invitation requests from the blog site to attend the keynote introduction at the WWDC 2010 conference which would be used to launch the iPhone.


Gizmodo to make do with what they can
Gizmodo tried to get around this block by asking participants of the keynote to provide real time updates, while also collecting information provided on other sites who were invited and who were providing details of the keynote live.

It wont be easy to escape Steve Jobs range of influence though, especially since he recently sent out a snide remark about bloggers who believed in free and independent press (including commercial publications), but who shouldn’t be counting on the future "nation of bloggers" which has neither the ethics or the oversight necessary. These comments will surely reignite an old debate.