Japanese Next-Gen Mobile TV “NOTTV” is Powered by Expway’s Mobile Broadcast Middleware and NTT Data MSE Embedded Development Services

NTT DATA MSE, a subsidiary of NTT Data and one of the leading system integrators in the world, and Expway, a mobile broadcast solution provider, announced today that their joint solution powers the next-gen Mobile TV service in Japan, launched 1^st April 2012. The solution is being integrated in ten’s of Android mobile devices for this year only and it is expected to reach in 50 million devices in the next 5 years.

Expway’s mobile broadcast middleware manages on the device the catalog of all live TV events (EPG) and on-Demand (ECG) in a compressed and efficient mode. Thanks to the solution, NOTTV subscribers will have a large variety of fresh content with no download or buffering time, wherever they are. By paying a monthly subscription fee, end-users will get a myriad of content to their fingertips: Hundreds of premium movies, TV series, music, e-books, newspapers, games and magazines are cached on their devices, always in a crystal clear quality.

By using Expway’s solution, telecom operators are able to offload the heavy video traffic from their 3G network to the mobile broadcast network. The technology allows telecom operators to cope with the exponential growth of mobile video and still deliver the best possible quality of experience.

“We have selected Expway's mobile broadcast middleware after one year of technical evaluation. Their mobile broadcast middleware has proved to be the most robust and efficient solution on the market. Expway has also shown a strong experience in the domain after having done several Mobile TV deployments in the world. We have been working very closely together for the last year, to deliver the best solution for the launch of the NOTTV”, states Mr. Makoto Fukuma, Senior Vice President, from NTT Data MSE.

Expway’s FastCast™ adopts a new approach to TV and Video On Demand. Its highly optimized multicast protocol and error-correction algorithms make it possible for the broadcaster to send video files, video segments or metadata in the most reliable way. The technology ensures a 99.99% reception guarantee for pushed file, unlike any existing Push technology. And if the file is not received the first time via broadcast, only a small repair file will be sent at 3G.

“We strongly believe that our partnership with NTT DATA MSE ’s delivers the best to our customers in Japan. NTT Data MSE was extremely efficient in integrating, adapting and porting our solution to the Japanese market. We are also very proud that our solution was selected for the next-gen Mobile DTV service in Japan.” stated Claude Seyrat, VP Marketing & Co-founder of Expway, “The more people want to watch video on their mobile devices, the brighter the world looks for mobile broadcast. Let’s not forget that broadcast is by far the most efficient way to deliver large files and video to numerous end-users”, concluded Claude Seyrat.

The solution is presented at NAB in Las Vegas, on booth SU9602.

About the companies:

EXPWAY is the world leader in robust delivery in one-to-many (push) mode. Its solution is deployed by several broadcasters, telecom operators and device manufacturers for a variety of mobile broadcast and Mobile DTV applications. The company’s products have been adopted in more than 15+ commercial deployments in the US, Europe, Japan and Asia. With Expway, broadcast is much more than just TV. To find out more, please visit http://www.expway.com.

NTT Data MSE is a subsidiary of NTT Data and Panasonic, provide one-stop system development solutions for markets of mobile devices, large-scale systems and embedded software from the upstream phase of project proposal and planning through the downstream of system maintenance, even under the very demanding environment of multi-device and multi-platform, based on our long-accumulated experience of a wide-range product development. To find out more, please visit http://nttd-mse.com/en/