JustEnough Software Launches Promotions Planning & Analysis

JustEnough Software Corporation, a leader in demand management solutions for retailers, distributors and brand owners worldwide, today announced that its new Promotions Planning & Analysis solution is available for retailers that want to gain accurate visibility into the effectiveness of their promotions, helping them drive sales, improve margins and plan even more successful campaigns in the future.

Promotions help attract new and existing customers, increase revenues and lower inventory levels. But retailers can fall short if they fail to understand how well their past promotions performed before they plan future campaigns, which can lead to lost sales opportunities and wasted marketing dollars, according to Malcolm Buxton, JustEnough’s president and chief executive officer.

“Promotions are an important – yet often overlooked – part of the retail planning process,” Buxton explained. “JustEnough’s new Promotions Planning & Analysis solution provides powerful analytical tools and views, giving retailers visibility into crucial factors affect the success of their promotions. This invaluable insight – plus the ability to tie their promotions into their overarching planning process – allows them to create effective campaigns that positively impact the bottom line.”

JustEnough Promotions Planning & Analysis offers the following capabilities:

• Understand the category impact: JustEnough’s new solution allows retailers to understand the impact each promotional offer had on the overall category. This ensures that they avoid cannibalization of other key products in future campaigns.
• Analyze promotional space: With JustEnough, retailers can evaluate how each product category performed based on the amount of space it was allocated in the promotion. In print advertising, that translates into what the return on investment was for each page.
• Determine the right media mix: JustEnough helps retailers decide how best to allocate their advertising budget across various channels, including print, online and social media.
• Measure ad spend ROI: For accurate insight into the return their advertising campaigns generated, retailers need to know how responsive their products are during promotional periods. JustEnough helps by comparing a product’s response during non-promotional periods with results from each promotion.

To learn more about JustEnough Promotions Planning & Analysis and the company’s other industry-leading retail planning solutions, visit www.justenough.com.

About JustEnough

Founded in 1994, JustEnough is a global leader in Demand Management solutions. JustEnough services more than 500 of the world’s leading brands including Allocation and Replenishment of inventory at Kenneth Cole, Merchandise and Assortment Planning at Levi Strauss, Sales Forecasting at Kraft Foods, Inventory Planning for IDS Group (Li & Fung) and Nissan, and Mobile Sales Force Automation at SAB Miller, Cadbury and Heineken.

OnCloud, OnSite and OnMobile, JustEnough’s Demand Management solutions, help retailers, distributors and brand owners to forecast their customer demand, plan their assortments, allocations and inventory, shape their demand and then execute on those plans. JustEnough is headquartered in the United States with offices worldwide. Learn more at www.justenough.com.