Local.com
Corporation (NASDAQ: LOCM), a leading online local media company, today
announced the launch of Spreebird (www.spreebird.com),
the company’s new daily deal site. Consumers can now access thousands of
daily deals across hundreds of markets nationwide and discover local
merchants offering significant discounts for their products and services.
Spreebird collects many of the best deals from across the country and
makes them conveniently available in one place. Spreebird then allows
consumers to easily browse and buy the deals that are most relevant to
their specific interests. Spreebird expects to launch iPhone® and
Android™ mobile apps during the third quarter, 2011.
For consumers, Spreebird provides:
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An easy way to find great deals on products and services that match
their personal tastes and interests in one place
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A compelling and cost-saving way to discover new local businesses
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The ability to share their favorite deals with friends and family
across their social networks
In addition to featuring the best deals from leading deal providers,
Spreebird is also sourcing daily deals directly from local merchants,
initially from Denver, Philadelphia and Orange County with 17 additional
markets expected to roll out by the end of the year. Spreebird enables
local merchants and national retailers to present highly discounted
offers for local products and services to consumers via daily emails and
at the www.spreebird.com
website. Spreebird’s directly sourced deals are expected to debut on the
site in May.
For local merchants, Spreebird provides:
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A “no money down,” performance-based advertising solution that
connects them with targeted local consumers
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A guaranteed, easy-to-measure return on their local online advertising
investment
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A powerful new tool to attract, retain and reward customers
“Our goal is to build Local.com into the leading online local media
company. Over the past five years, we have built significant assets in
this sector, which form the cornerstone of our future growth strategy,”
said Heath Clarke, Local.com chairman and CEO. “We’re now heavily
focused on expanding our product range. We believe that Spreebird
provides us with a significant long-term opportunity to diversify our
revenues into the high-growth deal of the day local advertising segment.”
Local.com entered the daily deal space with its recent acquisition of
the iTwango deal platform, which has been upgraded and rebranded as
Spreebird and forms Local.com’s Social Buying business unit. While the
deal space is becoming increasingly crowded, Local.com believes that
Spreebird enjoys many competitive advantages over recent entrants into
the deal of the day segment, including:
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A strong balance sheet
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Access to the capital required to build and scale a daily deal
business across hundreds of markets
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Reach to Local.com’s 20 million consumers each month who are searching
for goods and services locally across a network of over 1,000 regional
media sites and 100,000 websites hosted by Local.com and OCTANE360 (a
Local.com company)
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A broader range of complementary small business ad products and
services, which is expected to increase the lifetime value of the
local merchant
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Access to real-time product inventory and pricing discounts for over
70,000 products at over 50,000 retailers nationwide via Local.com’s
recently acquired Krillion business
“Spreebird’s mission is to provide consumers with the best daily deal
discovery service on the Web, while providing local merchants with a
highly desirable way to bring new customers directly to their cash
register,” said Malcolm Lewis, Local.com senior vice president and
general manager, social buying. “We plan to leverage Local.com’s many
assets to achieve our goal of establishing Spreebird as a top daily deal
site.”
Small business advertisers have shown strong interest and satisfaction
with the daily deals and social buying model as an advertising medium as
consumers by the masses have been quick to adapt and use daily deals.
BIA/Kelsey estimates that daily deal revenues in the United States could
exceed $6 billion by 2015.
About Local.com®
Local.com
Corporation (NASDAQ: LOCM) owns and operates a leading local search site
and network in the United States. The company uses patented and
proprietary technologies to provide over 20 million consumers each month
with relevant search results for local businesses, products and services
on Local.com and over 1,000 partner sites. Local.com powers over 100,000
local websites, and tens of thousands of small businesses use Local.com
products and services to reach consumers using a variety of
subscription, performance and display advertising and website products.
To advertise, or for more information visit: http://www.local.com/.
Forward Looking Statements
All statements other than statements of historical fact included in this
document regarding our anticipated financial position, business strategy
and plans and objectives of our management for future operations, are
forward-looking statements. When used in this report, words such as
'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend,'
'projects,' 'feel' and similar expressions and phrases, as they relate
to Local.com
or our management, identify forward-looking statements. Any
forward-looking statements are based on the beliefs of our management as
well as assumptions made by and information currently available to our
management. Actual results could differ materially from those
contemplated by the forward-looking statements as a result of certain
factors, including, but not limited to, Yahoo!-Bing paying less RPC and
revenues to us for our search results, our ability to adapt our business
following the Yahoo!-Bing integration or to improve our RPCs and
revenues following that integration, our ability to monetize the Local.com domain,
including at a profit, our ability to retain monetization partners for
the Local.com
domain and other web properties under our management that allows us to
operate profitably, our ability to incorporate our local-search
technologies, our ability to market the Local.com domain
as a destination for consumers seeking local-search results, our ability
to grow our business by enhancing our local-search services, including
through businesses we acquire, the future performance of our OCTANE360
business, the integration and future performance of our social buying
business, the integration and future performance of our Krillion
business, the integration and future performance of the Rovion business
once that acquisition is completed, our ability to successfully expand
our Spreebird business into new markets, the possibility that the
information and estimates used to predict anticipated revenues and
expenses associated with the businesses we acquire are not accurate,
difficulties executing integration strategies or achieving planned
synergies, the possibility that integration costs and go-forward costs
associated with the businesses we acquire will be higher than
anticipated, our ability to successfully expand our sales channels for
new and existing products and services, our ability to increase the
number of businesses that purchase our subscription advertising and
other business products, our ability to expand our advertiser and
distribution networks, our ability to integrate and effectively utilize
our acquisitions' technologies, our ability to develop our products and
sales, marketing, finance and administrative functions and successfully
integrate our expanded infrastructure, as well as our dependence on
major advertisers, competitive factors and pricing pressures, changes in
legal and regulatory requirements, and general economic conditions. Any
forward-looking statements reflect our current views with respect to
future events and are subject to these and other risks, uncertainties
and assumptions relating to our operations, results of operations,
growth strategy and liquidity. All subsequent written and oral
forward-looking statements attributable to us or persons acting on our
behalf are expressly qualified in their entirety by this paragraph.
Unless otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company.
Our Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form
10-Q and recent Current Reports on Form 8-K and Form 8-K/A, and other
Securities and Exchange Commission filings discuss the foregoing risks
as well as other important risk factors that could contribute to such
differences or otherwise affect our business, results of operations and
financial condition. The forward-looking statements in this release
speak only as of the date they are made. We undertake no obligation to
revise or update publicly any forward-looking statement for any reason.
iPhone is a registered trademark of Apple Inc.
Android is a trademark of Google Inc. Use of this trademark is subject
to Google
Permissions.
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