mediba to offer the Mobile-Specific DSP: StrikeAd Fusion developed by leading international mobile advertising specialists StrikeAd™

January 10th, 2012 - 12:00 am ET by Business Wire

mediba to offer the Mobile-Specific DSP: StrikeAd Fusion developed by leading international mobile advertising specialists StrikeAd™ mediba Inc. (Headquartered in Tokyo's Minato Ward; President & CEO: Takeshi Oasa; hereafter "mediba") has announced that it will begin offering the mobile-specific DSP[1] "StrikeAd Fusion" provided by StrikeAd™ ...

mediba Inc. (Headquartered in Tokyo's Minato Ward; President & CEO: Takeshi Oasa; hereafter "mediba") has announced that it will begin offering the mobile-specific DSP^{[1] "}StrikeAd Fusion" provided by StrikeAd™ (Headquartered in London and New York; CEO: Alex Rahaman; hereafter "StrikeAd") for use by advertisers and advertising agencies.

StrikeAd Fusion allows advertisers and advertising agencies to manage and operate multiple mobile ad campaigns from a single platform. StrikeAd Fusion is the world's first mobile-specific DSP. StrikeAd Fusion makes it possible to better attain advertising campaign goals (such as CPA, CPI, CPC^[2]) by automatically learning traffic patterns and predicting the expected result in order to optimize ad performance. StrikeAd Fusion is connected to SSPs^[3] which aggregate the media inventory of a large number of Mobile Publishers, who benefit from more targeted buying. Advertiser users can expect maximal advertising effectiveness.

mediba will work with StrikeAd to help advertisers and advertising agencies maximize advertising impact through the offering of this tool.


Notes
		1. DSP (Demand-Side-Platform)
		An integrated ad campaign management platform developed for advertisers/advertising agencies. It realizes: management of ad distribution settings, purchasing of advertising space through bidding, and verification of results on a single platform.

		2. CPA, CPI, CPC
		Cost Per Action, Cost Per Install, Cost Per Click

		3. SSP (Supply-Side-Platform)
		A service for media companies in which a platform performs optimized distribution of advertisements in order to maximize media profit.

About StrikeAd

StrikeAd is a leading mobile advertising specialist and developer of the world's first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimise and deliver effective global mobile advertising campaigns.

StrikeAd Fusion is a proprietary mobile-specific platform, providing a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time.

The company was founded in 2010, and manages its global DSP from offices in London and New York. For more information, please visit www.strikead.com

StrikeAd Fusion™ Service Summary:
·	Bidding and distribution to ad space by RTB^[4]
·	Managing multiple companies on a single platform
·	Retargeting distribution
·	Optimized distribution to target CPAs
·	Various forms of distribution, such as: Click to call, Click to map, Click to stream video
·	Global distribution

Examples of StrikeAd Fusion's ad distribution:
SSPs which have globally deployed high volume distribution of mobile impressions.
·	Smaato
·	NEXAGE
·	Mobclix
·	Admeld

Notes
		4. RTB (Real-Time-Bidding)
		A purchase and distribution system that uses bidding for each instant an ad is displayed ('impression'). If the DSP bidding price meets the conditions of the SSP/ad exchange, the deal is made and the ad is distributed.

About mediba Inc.

With an advertising business that focuses primarily on KDDI's portal site, au one, research, media production, and the development of new businesses. We also provide services that connect businesses with users. Our support for Smartphones always matches the times and needs of our customers, along with the ever-evolving mobile industry.

For more information, please visit http://www.mediba.jp/en/

Contacts :

mediba Inc.
Sayoko Koga, +81(3)5572-7589
Koga@mediba.jp
or
StrikeAd
Vanessa Ringel, +44 (0)20 7290 0380
vanessa.ringel@strikead.com
or
IBA – PR for StrikeAd
Claire Grant
+44 (0)1780 721433
+1 561 228 1940
cgrant@iba-international.com

Source(s) : mediba Inc.