MIR3 Expands Partnership with Sybase 365 to Enhance Domestic SMS Capabilities

MIR3, Inc., the innovator of real-time Intelligent Notification™ and response technology, today announced that it has expanded its partnership with Sybase 365, the global leader in mobile messaging and mobile commerce services. This means that MIR3, who previously used Sybase 365 for all of its international short message service (SMS) traffic, is now running all SMS traffic—national and international—through the company. MIR3 offers a strong, two-way messaging platform that helps users communicate in the most effective way possible during both urgent and non-urgent situations.

MIR3 provides important message delivery technology that gives businesses the ability to send notifications and receive responses over a wide range of devices including mobile phones, landlines, pagers, email, fax, Blackberry PIN-to-PIN and SMS. According to data, SMS usage by MIR3 customers has increased by 476 percent in the last two years. In total, 9.2 million messages were sent via SMS in 2009 and 2010 using MIR3 technology. To support this traffic increase, MIR3 has joined forces with Sybase 365 to ensure customers around the world can alert recipients instantly during critical situations using SMS.

“Sybase 365 has been a trusted partner for international SMS traffic, and we’re thrilled to leverage their outstanding technology for our domestic SMS traffic,” stated Larry Kettler, executive vice president, sales and marketing, MIR3. “The company’s combination of mature products and services, coverage region, and vendor flexibility all proved a perfect match for our needs.”

MIR3 has worked with Sybase 365 for two years; the company initially delivered international SMS messages to MIR3 customers. Thanks to the proven service, responsiveness, and reliability of Sybase 365, MIR3 has awarded all domestic messaging to the company.

“Sybase 365 continues to further its relationship with MIR3, delivering high performance alerting services to enterprises, municipalities, and universities,” said Gregory Dunn, vice president Product Management, Hosted Services & Business Solutions for Sybase. “We’re pleased to expand our partnership to support MIR3 in delivering their domestic and international SMS messaging.”

MIR3 solutions are used for business continuity and disaster recovery, emergency notification, IT alerting and critical business operations. For additional information on MIR3, please visit www.MIR3.com.

To learn more about MIR3 and Sybase 365,
visit Sybase 365 at Booth #2610 during
CTIA Wireless 2011, Orlando, Florida, March 22-24.

For press inquiries, contact Audrey Sahl at 212-219-0321 or Shahzia Banth at 925-236-4224.

ABOUT MIR3

MIR3, Inc. is the leading developer of Intelligent Notification™ and response software, which helps organizations enhance communication abilities, protect assets, and increase operational efficiency. MIR3 technology enables advanced rapid, two-way mass communication for IT, business continuity, and enterprise operations for many of the Global FORTUNE 100 companies, as well as government entities, universities, and companies of all sizes in more than 130 countries. For more information, visit www.mir3.com. Follow us on Twitter@MIR3_Inc.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.5 billion messages per day, reaching 900 operators and 4.5 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com. Follow us on Twitter at @Sybase.