Motorola: Android Dext smartphone with Motoblur

Motorola, previously the world’s number two phone maker during their glorious period of the Motorola RAZR, has since seen their mobile phone branch decline in the face of heavy competition, while they have been unable to find a replacement for their leading model.

The mobile division has become a dead weight for the group, accumulating losses to such a point that management has announced that they intend separating from them, either selling off part of the operations to a competitor, or by creating an independent company.

At the same time, effort has been made to try and get over the initial phase seen with smart phones, notably tactile models, by working on a new strategy with Android as the operating system. This sees them abandoning their old strategy of supporting multiple platforms.

The renovation of Motorola
After having put together a team of specialized engineers on Android, the handset maker seems to have taken note of the markets tendencies by quickly launching their products. Little by little, the main points of Motorola’s new strategy have started to be released: focus on networking communities with an orientation towards handsets aimed at the general public, while keeping use simple and pricing aggressive.

The group has therefore left the smartphones market structure itself, with the emergence of tactile machines and the greater take up by the general public. They have also decided to implement the Android operating system from Google which is being supported by a number of makers, to be able to better take advantage directly of the most promising points to emerge.

The coming together of all of these elements was revealed at the beginning of September with the announcement of Motoblur, the central interface bringing together different information sources and updated information in real time with the launch on the Motorola Dext, a general public smartphone.