Net
Element (OTCQB:NETE),
a technology services provider and global Internet publisher of digital
destinations, today announced it has acquired the remaining 20% of the
outstanding shares in its subsidiary Motorsport.com,
Inc. Motorsport.com is a leading digital distribution platform that
provides, via its website and social media networks, interactive
multi-media coverage and experiences of F1, NASCAR, Le Mans and other
hundreds of other race series.
Net Element previously acquired 80% of Motorsport.com’s shares a year
ago in February 2011. Three of the four original Motorsport.com
shareholders will continue to support Net Element on a consulting basis.
“This transaction is significant not only because the original
shareholders accepted stock rather than cash, for the remaining 20% of
Motorsport.com, but I believe it also conveys a message of confidence
and a continued business partnership among all parties involved,” said
Dmitry Kozko, co-founder and executive vice president of business
development with NETE.
Eric Gilbert, co-founder of Motorsport.com,
added: “Net Element’s leadership during the past year has helped
transform Motorsport.com into a technology innovator adept at creating
new interactive online experiences while increasing our overall
presence, influence and market share in the motorsports industry. We
have full confidence that Net Element will continue to grow what we
started and our shareholders collectively demonstrate this belief by
accepting stock in our parent company instead of a large cash buy out.”
During the past year of partnership and business collaboration,
Motorsport.com has developed 3-D technologies that will change the way
fans follow races in live online environments while interacting with
other motorsports enthusiasts, and advertisers will have a new platform
to target audiences. The digital destination has created new verticals
that cater to specific racing niches, signed Hall of Fame racing legend
Emerson Fittipaldi as its chairman, and worked with Ferrari North
America to use Motorsport.com to help reach Ferrari fans. Additional
gains and growth of Motorsport.com during the past year include:
-
Launching a series of social media contests with Fittipaldi, including
“Are You the #1 Emmo Fan?”
-
Sponsoring the Ferrari Challenge
-
Developing one of the largest professional online library of
motorsports photos, which is comprised of more than 1.5 million images
and a video archive that exceeds one thousand viewable hours
-
By special invite from YouTube, Motorsport.com created and produced
three seasons of the exclusive YouTube show, ‘The
Golden Age of Motorsport’
-
Signing distribution deals with Fast Lane Daily and other popular
video content owners, as well as syndication to TiVO and other IPTV
destinations
-
Releasing a motorsports-only UGC platform for fans to upload and share
content
“Net Element has immediate plans to continue developing Motorsport.com’s
advisory board and advancing the progress on all its related products,
including live, 3-D capabilities, as well as mobile extensions,” Kozko
said. “We’re glad that our users have been receptive to the proposed
platform upgrades and continue to support our product evolutions. We are
seeing user growth trends and are confident that they will continue as
we launch new campaigns and product features.”
Motorsport.com provides interactive multi-media experiences of race
series through one of the largest professional online library of
motorsports photos, as well as HD video, race results, locations, race
team profiles and other unique race content, which helps fans stay
engaged round-the-clock with their favorite racers and provides a
vehicle for the world’s top brands to reach motorsports fans.
About Motorsport.com
Motorsport.com, Inc., a Net Element (OTCQB:NETE) business division, is a
digital distribution platform that provides, via its website and social
media networks, interactive multi-media coverage and experiences of F1,
NASCAR, Le Mans and other major race series through one of the largest
professional online library of motorsports photos, as well as HD video,
race results, locations, race team profiles and other unique content.
For more information, visit www.Motorsport.com.
About Net Element
Net Element is a global publisher of online destinations and business
services on a custom technology platform for Internet and mobile
distribution. This platform enables the rapid development, production
and distribution of rich media content (HD & 3D), services (SaaS) and
branded content in entertainment and news. NETE owns and publishes
Internet properties and creates social and business communities in
motorsports, music, film and entertainment. Its portfolio includes: www.Motorsport.com;
www.Openfilm.com;
www.Music1.com;
www.Yapik.com
and www.ARLive.com.
For more information, visit www.NetElement.com.
Legal Disclaimer: Forward-Looking Statements – Issues,
Uncertainties and Risk Factors
This press release contains forward-looking statements. When
used in this press release, the words "continue," "continued,"
“believe,” "plans," “will,” "advancing," "progress," "proposed," and
similar expressions, if and to the extent used, are intended to identify
forward-looking statements. All forward-looking statements are
based largely on current expectations and beliefs concerning future
events or conditions that are subject to substantial risks and
uncertainties. Actual results may differ materially from the
results herein suggested. Factors that may cause or contribute to
the potential differences include, but are not limited to, (i) Net
Element's ability to implement plans and initiatives to grow its website
user base (including the users of its Motorsport.com website and its
other websites), (ii) changes in Motorsport's market share of
motorsports industry websites, (iii) Net Element's ability to create and
successfully implement mobile extensions and other campaigns and product
features, (iv) Net Element's ability to timely implement enhancements to
the technologies used on its websites, (v) Net Element's ability to
obtain and retain distribution deals for video content and (vi) Net
Element's ability to retain the services of members of its advisory
board members and obtain additional advisory board members who have
potential to add value to Net Element's website and technology offerings.
