Netpulse Completes $3.1 Million Series A Funding

Netpulse, the only interactive media platform for fitness centers and active lifestyle consumers, announced today that it has secured $3.1 million in Series A funding led by Javelin Venture Partners with participation from DFJ Frontier. Netpulse will use the investment to continue the development of its interactive entertainment platform, which is specifically designed for integration into both fitness equipment and personal viewing screens (PVS) on cardiovascular machines. Rollout of the platform will begin in premier fitness centers later this year.

The ubiquity of entertainment options and the rising popularity of on-demand video and its accessibility from multiple devices have created a unique opportunity for Netpulse to transform fitness equipment into a personalized entertainment distribution medium using its patented custom content delivery system. With the Netpulse platform, fitness centers can offer their members access to live high-definition television, on-demand videos and music, iPod/ iPhone connectivity, personalized workout data, and connection to social media in a personalized user experience that is universally compatible with all exercise equipment.

"Netpulse is hitting the media trifecta," said Jed Katz, Managing Director of Javelin Venture Partners. "With Netpulse, the people exercising will have a much more enjoyable workout, the gyms benefit from lower attrition and by being able to run loyalty programs and the advertisers get a solid 30 minutes of attention from a highly targeted, affluent consumer. We're extremely excited to support a company that is poised to redefine the connection between exercise and entertainment forever.”

Providing a significant advancement on current fitness center entertainment options, Netpulse helps media companies and advertisers facilitate direct, one-to-one relationships with consumers at a time when they are receptive and actively looking to be entertained. Furthermore, the platform enables media companies and advertisers to reach consumers for an average of 30 minutes per interaction – an engagement length that is ten times longer than traditional out-of-home consumer environments.

“Our platform is unique in its ability to provide tangible benefits to media companies, advertisers, fitness equipment manufacturers, fitness centers and to the active fitness consumer alike,” said Bryan Arp, CEO of Netpulse. “We believe that our platform creates unique opportunities that will change the criteria consumers look for when choosing a fitness center. We’re thrilled to add the experience and expertise of our new investors whose support will help accelerate the development and rollout of the platform to meet the rapidly growing demand.”

Through a broadband connection and via an interactive touch-screen interface, consumers can personalize their entertainment and workout environment. In addition, members can access their entertainment and exercise tracking data via the Internet or at any fitness center featuring Netpulse-connected products. Netpulse has been working with leading fitness equipment manufacturers, media companies and advertisers and partnerships will be announced soon.

About Netpulse

Netpulse provides an interactive media platform for fitness centers and active lifestyle consumers. The Netpulse platform enables a customizable entertainment experience that offers live HDTV, on-demand video and music, iPod/iPhone connectivity, personalized workout data and more. Netpulse also allows media companies and advertisers to have direct one-to-one access to a highly engaged audience that is often difficult to reach with traditional media.

Headquartered in San Francisco, CA, Netpulse has over a decade of experience in health club entertainment. The company was co-founded by Tom Proulx, the Co-Founder of Intuit and author of Quicken^®. Its investors include Javelin Venture Partners and DFJ Frontier. For more information, please visit www.netpulse.com.

About Javelin Venture Partners

Javelin Venture Partners is an early stage venture capital firm specializing in technology based start-ups that leverage key innovations to create scalable, high-growth companies. The firm's investment professionals are proven new technology entrepreneurs with the ability to identify exceptional businesses and management teams, and help them achieve great success. Based in San Francisco, CA, Javelin Venture Partners operates with the culture of a start-up and with an emphasis on being a true partner to entrepreneurs. For more information, visit www.javelinvp.com.

About DFJ Frontier

DFJ Frontier has offices in Los Angeles, Portland, Sacramento and Santa Barbara and invests in seed and early-stage technology on the West Coast. DFJ Frontier is part of the DFJ Network, the most active venture capital organization on the planet. With offices in more than 30 cities worldwide, the DFJ Network has more than $6 billion under management to fund extraordinary entrepreneurs. For more information, please visit: www.dfjfrontier.com.