Nokia: Will Anyone Buy The Windows-Based Lumia Phones?
There are early signs of trouble with Nokia‘s initial round of Windows-
based smart phones.
("initial round" -- I guess they've forgotten these turkeys have been out
for about a year)
Bernstein Research analyst Pierre Ferragu pointed out a research note
Friday that checks on Google Trends finds that the buzz level for the Lumia
800 is about on a par with the Nokia N8, the company’s top-of-the-line but
poor selling smartphone a year ago. He thinks this one could be a dud, too.
“With no breakthrough innovation, we believe Nokia’s new phones are
unlikely to get traction in a highly concentrated high-end,” he writes in
a research note. “Second, we don’t believe Lumia phones are competitively
priced. Third, we believe in economics of increasing returns for mobile
ecosystems and judge rather unlikely that Windows can gain critical mass
against Android and iOS. Fourth, we have seen evidences of lack of
traction for the Windows operating system over the last 12 months and
challenge the idea that the Nokia brand can make a meaningful difference
TheFlyOnTheWall.com reports this morning that Pacific Crest told investors
this morning that shipments for Nokia’s new Windows-based phones are
“surprisingly weak.” Details on the report when I get them.
NOK is down 49 cents, or 7.5%, to $6.02.
So Nokia is yet another company sacrificed on the altar of Microsoft greed.
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